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How Cannabis Companies Are Adapting to the 'New Normal' -- CFN Media

Newsfile Corp.
·6 mins read

Seattle, Washington--(Newsfile Corp. - March 3, 2020) -  CFN Media (OTCQB: CNFN), the leading agency and financial media network dedicated to the North American cannabis industry announces the publication of an article discussing General Cannabis Inc. and its dynamic business strategy.

The cannabis industry has shifted its focus from expansion to profitability over the past year. Rather than spending a lot of money to expand into every market, multi-state operators, or MSOs, are starting to pare down their assets and restructure their operations to adapt to the 'new normal' - mature markets where profits are king.

Let's take a look at why thinly-spread multi-state operators could have trouble adapting to the 'new normal', as well as two strategies that cannabis companies are using to capitalize on the industry's transformation into a mature market.

Watch our exclusive interview with General Cannabis Inc. (OTCQX: CANN) CEO Steve Gutterman where we discuss these industry dynamics and where investors can find opportunities.

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Rapidly Maturing Market

Cannabis stocks may have experienced a correction over the past year, but the shakeout appears to be benefiting the survivors. According to MJBizDaily, Colorado cannabis cultivators reported strong prices for wholesale flower, reflecting healthy demand and fewer grows after competition forced out some of the weaker operators.

The rise of larger vertically-integrated suppliers has helped stabilize demand by providing dispensaries and manufacturers with a reliable long-term supply. While inefficient businesses have struggled to compete, the survivors have become more efficient and the industry has benefited from stabilized profit margins and less volatility.

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Investors are seeking out companies that have built sustainable businesses that aren't dependent on unrealistic future growth rates to achieve profitability. They prefer management teams that have experience building profitable companies in mature markets and making selective acquisitions designed to build value over time.

Targeting Niche Markets

Some MSOs are targeting limited license states as a pathway to near-term profitability. In addition to early control over the market, early license holders have an opportunity to build brand awareness among consumers before later market entrants. They may also realize certain economies of scale that could provide pricing power and/or improved margins.

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The catch is that picking the right states isn't always easy. In Massachusetts, several companies snapped up licenses, but the state was slow to roll out legalization. Many companies made big investments into licenses early on, but they weren't prepared to wait months for revenue and many have ended up in a tough spot.

Other markets have experienced significant growing pains following legalization. For example, the Oregon Liquor Control Commission found that the state was producing twice as much cannabis as people were using last year, leaving more than six year's worth of supply on store shelves and at cultivation facilities - a big problem for upstarts at the time.

Making Strategic Buys

The focus on profitability has created an opportunity for public companies to make smart acquisitions with their ability to raise capital. While many large companies are being forced to sell off assets at attractive prices to scale down their operations, strategic buyers can find plenty of opportunities to scoop up assets with a high potential return on investment.

General Cannabis Inc. (OTCQX:CANN) aims to capitalize on a "second-mover advantage" by cherry-picking assets in mature markets and efficiently allocating capital to produce outsized returns. Rather than taking execution or regulatory risks, the company applies the expertise of its diverse team to find mature opportunities with a far lesser risk profile.

General Cannabis' current footprint

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In recent quarters, the company moved to acquire Hälsa Holdings Inc., which has purchase agreements and letters of intent with three retail dispensaries in California. The company also signed a purchase agreement to acquire SevenFive Farms, a cultivation facility in Boulder, Colorado, which could generate $5 million in revenue and $3 million in positive EBITDA.

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Looking Ahead

The cannabis industry is quickly evolving from an expansion story to a profitability story. Investors have a few different options when looking at opportunities in the space, including choosing limited license states and pursuing strategic buyers, and the right option could be a diversified portfolio with exposure to both strategies to mitigate risks.

To learn more about General Cannabis Inc. (CANN), sign up to receive the investor presentation and corporate updates.

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General Cannabis Contact:

Steve Gutterman CEO

CFN Media Contact:

Frank Lane President

About CFN Media

CFN Enterprises Inc. (OTCQB: CNFN) is the owner and operator of CFN Media, the leading agency and digital financial media network dedicated to the legal cannabis industry.

For Visitors and Viewers

CFN Media's Cannabis Financial Network (CannabisFN.com) is the destination for savvy investors and business people profiting from the worldwide cannabis industry. Viewers will see breaking news, exclusive content and original programming involving the people, companies and investments shaping the industry.

For Cannabis Businesses & Companies

CFN Media is a leading agency and financial media network dedicated to the cannabis industry. We help private, pre-public and public cannabis companies in the US and Canada attract capital, investors and media attention.

Our powerful digital media and distribution platform conveys a company's message and value proposition directly to accredited and retail investors and national media active in the North American cannabis markets.

Since 2013, CFN Media has enabled the world's preeminent cannabis companies to thrive in the capital and public markets.

Learn how to become a CFN Media client company, brand or entrepreneur: https://www.cannabisfn.com/become-featured-company/


The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/53052