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Canndescent Gets New CMO: Sam Arellano

Javier Hasse

Canndescent, one California's top-selling cannabis brands, announced this week the addition of Sam Arellano as chief marketing officer.

Arellano is an award-winning accelerator of lifestyle brands including Nike (NYSE: NKE), Red Bull and Incase. Prior to joining Canndescent, he served as CMO for Lumo Labs, which was recognized by TIME Magazine as the world’s best invention for technology and mobility.

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At Canndescent, Arellano will spearhead the company’s go-to-market commercialization efforts to further multi-state growth initiatives.

"We are delighted to welcome Sam to the Canndescent team," said Canndescent CEO Adrian Sedlin. "Sam's entrepreneurial spirit and distinct marketing vision make him a standout executive. We value is his passion for creative and unconventional thinking, and his foresight will allow Canndescent to thrive as we continue penetrating new markets and reaching new consumers.”

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