SAN FRANCISCO, CA--(Marketwired - Apr 10, 2013) - Cardlytics, the leader in card-linked marketing, announced today that it will present insights on "Reaching Consumers based on Whole-Wallet Spend: Better Targeting, Happier Consumers, Effective Marketing" at ad:tech San Francisco. Kasey Byrne, senior vice president of marketing, and Craig Snodgrass, senior vice president for analytics and product, will be leading the session on Wednesday, April 10, 2:30PM - 3:00PM, in the Tutorial Theater - Expo Hall at The Moscone Center.
The presentation will provide attendees with insight on the unique marketing programs made possible by a whole-wallet view of the consumer, as well as the challenges and benefits of this customer view, and how this approach benefits both consumer and advertiser. In addition, Byrne and Snodgrass will present detailed case studies, examples and results from local merchants.
"It's an exciting time in the advertising industry as we learn how to tap into consumer purchasing behavior and big data to better understand, reach and serve our customers," said Byrne. "Whole-wallet analytics is a leading best practice in this trend and we look forward to sharing state-of-the-art examples and lessons learned based on use of Cardlytics' innovative card-based marketing and analytics platform."
"Whole-Wallet Analytics yields surprising insights about consumer behavior," according to Snodgrass. "Cardlytics calculates a Category Interaction Index, which measure the correlation of activity between different types of consumer purchase. For example, the past 6 months, consumers who made purchases in the category of Coffee & Tea were most likely to also make purchases in specialty confectioners, stationery stores & bowling alleys, along with travel. These types of insights can be invaluable to marketers, in developing messaging, reaching existing customers, and attracting new customers."
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events -- 10 shows in seven countries annually -- blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world.
Cardlytics is a game-changing marketing and analytics platform, providing businesses -- for the first time -- with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer's wallet do you capture?
The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions Bank. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a strategic investment from the global leader in loyalty management, Aimia.