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CareFamily and Seniorcorp Team Up to Give 200,000 Hampton Roads Seniors New Choices for Home Care

VIRGINA BEACH, VA--(Marketwire - Nov 13, 2012) - CareFamily, a pioneer in caregiver matching and self-directed home care for seniors, and Seniorcorp, a full-service home care agency, today announced a partnership that offers Hampton Roads families a single source for new choices in home care services. This unique partnership aims to help families choose between hiring a full-service agency or a self-directed home care service. Families are guided through the decision-making process with a free Home Care Assessment, available by calling 757-640-0557 or visiting www.seniorcorp.com.

More than 232,000 residents in Hampton Roads will be 65+ years old by 2015, up over 20% from 2010, according to the Hampton Road Planning District Commission. An overwhelming majority of seniors -- 89% based on an AARP survey -- prefer to age in their own homes rather than live in an assisted living facility or nursing home. But studies also show that after age 65, an American has a 70% chance of needing help with daily activities, such as dressing, bathing and cooking. (Source:American Society on Aging).

"I started Seniorcorp in 2003 after my grandmother was neglected in a care facility," said Tom Knox, CEO and founder of CareFamily and Seniorcorp. "I watched the stress my mother endured as her subsequent caregiver when they moved her home. That experience impacted me deeply and so I decided to devote my life to helping seniors and their caregivers have a better experience."

"When we needed care for my father, we immediately turned to Seniorcorp," said Bruce Bradley, a Seniorcorp client. "Due to the nature of my father's illness, we knew we needed a full-service agency. The Seniorcorp team of caregivers knew how to help manage the effects of my father's dementia and treated him like family. Seniorcorp managed all of the details surrounding his schedule and care needs, which gave my family tremendous peace of mind." 

Seniorcorp is a traditional home healthcare agency with more than 300 employees that have served over 2,500 families in the Hampton Roads area over the past decade. CareFamily is currently celebrating its first year in business with 40,000 caregivers across the country and 700 caregivers available in Hampton Roads to provide care for local families.

"We have been able to successfully help many families, but some who have come to us can't afford the cost of a full-service agency," said Knox. "Consequently, I've seen families try to manage care on their own, unprepared and unaware of the liabilities involved. Now with the self-directed care model of CareFamily, we handle the legal, tax and liability issues of employing a caregiver, while guiding families through day-to-day care management. This is a new model of senior care that opens up the benefits of in-home care to many more families."

"My stepmother was my father's primary caregiver -- so when she injured her back in March, I needed to find help fast for her and my dad," said Alan Peterson, Virginia Beach resident and CareFamily client. "As a trusted name in our community, I called Seniorcorp and they referred us to CareFamily. I was immediately put in touch with a CareFamily Personal Care Coordinator who quickly accessed our situation and matched us with two caregivers. By mid-afternoon, we had scheduled their interviews and they started working for us that same day. CareFamily's recommendation was spot-on and both of these caregivers still work for us today."

CareFamily is a new type of in-home care service that offers a personalized, flexible and more affordable alternative to agencies, which is safer than relying on classified ads or online listing services to find caregivers. CareFamily conducts caregiver background checks and pre-screenings. All caregivers are also bonded and include professional and general liability insurance. Families who choose CareFamily typically pay 30% less than average agency fees.

CareFamily clients have the benefit of hiring and working directly with caregivers to develop personalized care plans, which can be managed remotely at www.carefamily.com/ and through telephone services. Each family is assigned a professional care coordinator to help develop a customized home care plan for their loved one -- including choosing the caregiver, services, hours and wage.

CareFamily services include:

  • Online Matching - Connects families with pre-screened, qualified and bonded caregivers.
  • Professional and General Liability Insurance - Avoids potential liabilities and offers peace-of-mind.
  • Payroll Service - Simplifies payment and tax responsibilities.
  • Personalized Care Plan - Helps families develop a customized care plan for their loved one.
  • Remote Care Management - Empower families to remotely oversee day-to-day care from any location.

About CareFamily
CareFamily, a pioneer in caregiver matching and self-directed home care for seniors, offers families a personalized, more affordable and safer way to find and manage qualified caregivers. The company's unique online matching service instantly connects families with pre-screened, qualified and bonded caregivers within a desired geographic area. CareFamily liability insurance and payroll services offer peace-of-mind and simplify payment and tax responsibilities. CareFamily Remote Care Management tools empower families to effectively oversee day-to-day care from any location. Headquartered in Virginia Beach, Virginia, CareFamily combines the best practices of a traditional home care agency with the ease and convenience of the internet. For more information, visit www.carefamily.com/ or call 877-444-4112.

About Seniorcorp
Seniorcorp is a Hampton Roads-based Home Healthcare company that provides comprehensive private duty home care options to seniors. For a fixed hourly fee, Seniorcorp provides families with caregivers, nurses on call, immediate back-up support, 24-hour call support -- taking on all of the work and risk for the family in providing care. Founded in 2003, Seniorcorp has more than 300 employees and offers specialized caregiver training. For more information, call 757-640-0557 or go to www.seniorcorp.com.

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