LONDON, ON , March 6, 2019 /CNW/ - CARFAX Canada is giving automotive dealers a powerful new way to attract customers by leveraging the trusted CARFAX Canada brand. The recently launched CARFAX Canada Advantage Dealer program is a way for dealers to showcase their commitment to transparency while setting themselves apart from the competition.
A recent study shows that over 80% of used car shoppers who know CARFAX Canada believe that the brand helps build confidence in their vehicle choice.1 Advantage Dealers provide a CARFAX Canada Vehicle History Report on every car they sell which helps build credibility with their customers. As part of the program they also have exclusive access to free digital assets and enhanced point-of-purchase materials for their website and dealership, helping them drive trust and confidence with consumers.
"We're thrilled to be a part of the Advantage program because we're a full disclosure dealership," says Chris Degraw , Sales Manager at Honda House in Chatham, Ontario . "Our customers expect to see a history report on every used car, so we don't wait for them to ask - we volunteer it upfront. The CARFAX Canada name helps provide third-party assurance to our customers that they're working with someone they can trust, which is really important to us."
"In the used car industry, transparency is proven to drive sales - our research shows that Canadians would rather purchase a car with history information available over one that does not have it available,2" says Shawn Vording , VP of Automotive Sales at CARFAX Canada. "The Advantage Dealer program elevates dealers who have a subscription to access unlimited CARFAX Canada Vehicle History Reports and are committed to running a report on every used vehicle they sell."
About CARFAX Canada
CARFAX Canada, a unit of IHS Markit (INFO), is Canada's definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. Formerly known as CARPROOF Corporation, CARFAX Canada is dedicated to transparency and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies. www.carfax.ca
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1 CARFAX Canada Brand Awareness Survey, November 2018, Canada
2 CARFAX Canada Driving Insights, Summer 2018, Canada
SOURCE CARFAX Canada ULC
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