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Cars.com Signs With 41st Parameter; Now Armed With Fraud Solution to Meet High Growth and Accelerating Demand

SAN JOSE, CA--(Marketwire - Mar 27, 2013) -  41st Parameter, the leader in securing online relationships, today announced it has been selected by Cars.com, the award winning destination for car buyers, as its new primary fraud protection provider to help support the company's growing demands in an evolving market. 41st Parameter will empower Cars.com to enhance its approach to protecting its clients and advertisers, including car dealers, automotive manufacturers and affiliates from fraud.

Cars.com has long recognized the importance of fraud prevention to its business, its customers and its partners. When the company decided to reevaluate its approach to fraud prevention it had very clear requirements. It wanted a partner that was able to meet the needs of its expanding product set and growing ad volume, helping to further protect the Cars.com brand without impacting the user experience of the site. Cars.com also wanted to expand security for its growing base of mobile clients. Plus, the company wanted a system that was easy to understand and manage.

"Providing our clients and advertisers with the best user experience has always been our top priority," said Josh Chapman, vice president of operations, Cars.com. "We are also dedicated to combating fraud and ensuring the utmost security for our site visitors and customers. Partnering with 41st Parameter gives us an even greater ability to alleviate the risk of fraud with their proven and stable solution while preserving the site experience. We've also been able to deploy and manage the 41st solution independently and effectively. The move to 41st has been a welcome and positive addition for our business."

"Cars.com is a marquee brand, and we value the opportunity to help protect that brand and its customers from fraud," said Ori Eisen, founder and chief innovation officer of 41st Parameter.

41st Parameter's FraudNet solution set is designed to detect and prevent fraud before it happens. The company provides fraud prevention, identity insights and pro-privacy advertising solutions that help prevent consumers from falling victim to hackers or being targeted by unwelcome advertising -- while increasing revenues for organizations around the world. 41st Parameter seeks to build awareness around understanding digital identities and offers technology and advice to help address it.

About 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth, the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The company's FraudNet platform protects businesses from online fraud before it happens. The TrustInsight™ Network enables online merchants to increase sales by approving more trusted transactions. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.

About Cars.com
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo ( NYSE : AHC ), Gannett Co., Inc. ( NYSE : GCI ), The McClatchy Company ( NYSE : MNI ), Tribune Company and The Washington Post Company ( NYSE : WPO ).