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Catering to the Rising Need for ‘On-The-Go’ Convenience Through Pharmaceutical Sachets | How Infiniti Helped a Packaging Manufacturer Capitalize on Market Opportunities in New Markets

·3 min read

Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your organization’s goals with global opportunities. Infiniti’s recent client engagement on market segmentation for a packaging manufacturer based in the EMEA region sheds light on how they helped the company identify trends in pharmaceutical sachets and effectively capitalize on growth prospects in attractive markets like APAC and North America.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200924005622/en/

Business challenge: As the demand for pharmaceutical sachet packaging was proliferating in the US and Middle East Asia, the company wanted to leverage market opportunities for pharmaceutical sachets in these regions. Experts at Infiniti were tasked with analyzing key market factors boosting demand across countries in these regions, and accurately gauging market trends in the pharmaceutical sachet packaging.

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Infiniti’s market segmentation analysis experts addressed the client’s challenge to understand key areas of focus in the pharmaceutical sachet market. The market segmentation study covered an in-depth analysis of the global pharmaceutical sachet market based on the different types and regions. The information gauged through this would help the client identify the most profitable segments and trends in pharmaceutical sachets across critical growth regions such as APAC and North America and also identify ideal segments to invest into. In-depth competitor analysis also highlighted key competitor strategies in different markets and their strengths, and the types of pharma sachet packaging products offered in different markets.

Business Impact: The client leveraged the insights garnered through the engagement to identify key market opportunities, analyze and determine their competitor strategies, identify competitor gaps, and capitalize on effective strategies to garner more significant market growth. Other key benefits gained by the packaging manufacturer through the engagement include:

  • Successfully actioned their plans of market expansion

  • Meticulously invested resources into profitable segments/types of pharmaceutical sachets

  • Entered into a strategic partnership with a multinational pharmaceutical manufacturer as their key packaging supplier for pharmaceutical sachets

Get in touch with an industry expert for comprehensive insights into the critical recommendations provided to the client based on industry data and analysis.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com: https://www.businesswire.com/news/home/20200924005622/en/


Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400