CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
CBL Properties (CBL) announced today that Liverpool Los Angeles, a lifestyle fashion brand that is operating a hybrid model of wholesale and online sales, will debut its pop-up shop concept at Oak Park Mall in Kansas City, Kansas.
“We are excited to partner with Liverpool Los Angeles as they launch their pop-up shop at Oak Park Mall. They are a great example of cutting-edge retailers that are evolving their strategy to test brick-and-mortar stores,” said Stephen Lebovitz, chief executive officer, CBL Properties. “We are creating environments where these emerging brands can thrive from the significant traffic at our properties to build brand awareness and cultivate new customer relationships. Our program offers a turnkey solution for brands to experiment with new markets and test in-store experiences while also allowing us to continually re-engage our guests with exciting new experiences.”
“Our pop-up shop at Oak Park Mall represents the start of a new chapter for Liverpool Los Angeles,” said Jill Perilman, co-founder, Liverpool Los Angeles. “CBL’s process made our experiment into physical retail an easy one, taking the challenge out of tasks such as staffing and store layout. We see this as an unparalleled opportunity to engage one-on-one with our customers and give them a glimpse into the world of Liverpool.”
Ron and Jill Perilman founded Liverpool Los Angeles in 2012. The brand has experienced explosive growth over the last seven years by selling its products wholesale to nearly 1,200 specialty stores and department stores as well as through its e-commerce platform. Over the last three years, Liverpool Los Angeles has significantly grown its non-denim apparel collection, launched menswear and expanded globally in Canada, Europe, New Zealand and Australia. In the boutique business, the brand’s YOY growth is 48%.
“We specifically chose the Kansas City market, a target growth area for our brand. We are taking our time to curate the right experience, complete with special events and personal stylists, so that we can apply our learnings to endeavors in the future,” added Perilman.
Customers will find Liverpool’s unique fashions at Oak Park Mall beginning November 8th through December 2nd with a soft opening the night of November 7th.
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and manages a national portfolio of market-dominant properties located in dynamic and growing communities. CBL’s portfolio is comprised of 108 properties totaling 68.2 million square feet across 26 states, including 68 high‑quality enclosed, outlet and open-air retail centers and nine properties managed for third parties. CBL continuously strengthens its company and portfolio through active management, aggressive leasing and profitable reinvestment in its properties. For more information visit cblproperties.com.