CBS to Release Second Season of STRANGE ANGEL in Canada
CBS Corporation’s CBS direct-to-consumer service, CBS All Access, recently announced that the second season of STRANGE ANGEL will be available to Canadian users beginning Jun 13, 2019.
The original series, which is based on real-life experience of Jack Parsons, consists of seven episodes. Notably, a new episode will be made available every Thursday, following its release for U.S. users.
The cast for the new season includes Jack Reynor, Peter Mark Kendall, Rupert Friend, Angus Macfadyen and Bella Heathcote. Notably, the first season, which had 10 episodes, was released in June 2018.
CBS Corporation Revenue (TTM)
CBS Corporation revenue-ttm | CBS Corporation Quote
Content Strength Aids CBS All Access
CBS All Access is benefiting from strength in CBS’ premium content including STRANGE ANGEL. Demand for the company’s premium content is clearly evident from the fact that CBS All Access and Showtime achieved subscriber base target of 8 million in 2018, two years ahead of the original schedule.
Additionally, CBS expects both the platforms to have 25 million subscribers by 2022 from its earlier guidance of 16 million. Growth in subscriber base is expected to attract ad dollars from these ad supported platforms, which is a positive.
Moreover, CBS noted that it will continue to invest in content and keep rolling out new shows from its over-the-top (OTT) services that includes CBS All Access. Notably, the company plans to invest more than $8 billion in programming in 2019.
Further, CBS’ partnership with Canvs, a startup that has expertise in emotion measurement, may help it get better insights into customer data, thereby improving its premium content offerings. The company’s ability to differentiate content is likely to attract subscribers to both streaming and linear platforms.
Increasing Licensing Activities to Boost Revenues
CBS’ content strength is also evident from the fact that it is increasingly licensing its content to over-the-top (OTT) providers like Netflix NFLX and Amazon.
The company licensed Star Trek: Discovery to Netflix’s international platforms. Also, CBS produced series, Dead to Me, was recently made available on Netflix’s platform.
Additionally, Apple AAPL ordered a series, Swagger, for its upcoming streaming service. Moreover, Disney DIS is buying content from CBS TV Studios for its upcoming streaming service, Disney+, to cater to consumer demand.
Further, CBS expects its content licensing activities to increase owing to its content strength. This is expected to boost licensing revenues in the near term.
Also, the above factors are expected to drive top-line growth for CBS.
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