DES MOINES, IA--(Marketwired - August 12, 2016) - CDS Global has partnered with Folio magazine to deliver "From Big Data to Maximum Results," a white paper that covers the structural, tech and cultural changes needed for magazine media companies to make the most of customer data. The research focuses on ways to get actionable data into the hands of revenue producers -- consumer marketers, editors, ad sales teams -- and features case studies from magazine publishers Hearst and Rodale.
How Rodale is aligning customer data to improve email campaign management
Hearst's method for providing data to editors in 90 seconds or less
How CDS Global's data environment will convert disparate data into actionable information
In a 2014 CDS Global (Folio) study, 67 percent of media companies and publishers indicated their most pressing technology and data issue was to better integrate their information with other data, media and marketing efforts. Data quality (61 percent) and the need for analysis (55 percent) were also top concerns, while analyzing and implementing insights effectively were challenges for 66 percent of respondents.
Identifying the potential value of big data in meeting established business goals can point the way forward through the ever-more-complex data environment. "Maintaining a focus on corporate goals, priorities and the mission of the company is always a good guide," said Todd Leiser, senior vice president of the business intelligence group at Rodale Inc. "Focusing on the customer and what's going to drive revenue in the next few years is what allows us to make sense of what we should be looking at."
Hearst's curated content portal and recirculation tool, Buzzing@Hearst, uses streaming real-time data to identify top-trending articles and distributes that information instantly to the publisher's thousands of editors. "We are using data to break down walls across Hearst's disparate business units," said Rick McFarland, vice president of data services at Hearst. "It helps our editors to promote their content on a worldwide scale."
"Marketers are results-driven, and if the use of richer data in testing provides positive results, they will adapt it to their strategies," said Barbara Nelson, chief client officer at CDS Global. "A little success goes a long way in convincing organizations to make procedural and organizational changes."
About CDS Global
CDS Global is the leading provider of end-to-end business process outsourcing, managing 192 million consumers for more than 1,000 brands.
With more than 40 years of expertise and 16 locations worldwide, CDS Global powers elite operations with data-driven solutions. These solutions connect organizations with their customers and subscribers by creating meaningful and seamless interactions. The company heavily invests in technology and is backed by nearly 130 years of stability and vision from Hearst.
From order management and payment processing to customer service and business analytics, CDS Global simplifies operations to make businesses more efficient and cost-effective. This allows organizations to focus on what is most important to them: their businesses, their missions and their success.
Learn more at www.cds-global.com.