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Cellarmasters Selects the Partnerize Partner Automation Platform as Its Exclusive Partner Management Solution

SYDNEY, Australia, Sept. 11, 2019 (GLOBE NEWSWIRE) -- Partnerize, the leading provider of partner marketing software for global brands, today announced that Cellarmasters has chosen the Partnerize Partner Automation Platform to manage its affiliate and digital partnerships. Partnerize’s award-winning Partner Automation Platform is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner marketing programs using artificial intelligence (AI).

Using the Partnerize Platform, Cellarmasters expects to grow the partnerships channel and create long-term value for both their consumer customers and winemaker suppliers. “We want to push the boundaries of our program and expand our universe of partnerships,” said Cellarmasters Head of Innovation Luke Calavassy. “We look forward to working with Partnerize to scale our business and partner ecosystem.”

Cellarmasters is pursuing a data-driven decision-making approach across the entire marketing mix. By enabling the collection and analysis of vastly more data than was available previously, Partnerize will help Cellarmasters power a more effective, insights-driven approach to the partnership channel. Further, the company’s array of AI-powered tools for partner discovery, forecasting, fraud detection, and surfacing business insights were created specifically to help drive more growth from revenue partnerships. 

“One of our most important goals is to drive even higher customer loyalty,” said Cellarmasters Head of Digital Mark Serpa. “Through enriched data and intelligence from the Partnerize Platform, we gain a richer understanding of buying behaviours and the best ways to strengthen our relationship with each shopper.”

“We are thrilled to have Cellarmasters as an important new client in our growing Australian retail portfolio,” said Partnerize VP of Customer Success Alix Simpson. “Cellarmasters is an industry leader in marketing sophistication and effectiveness, and we look forward to making the partner channel an even greater business driver in the months and years ahead.”  

About Partnerize
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partner Automation Platform delivers the data-driven intelligence and industry-leading management tools that are essential for unlocking unprecedented ROI from this fast-growing sales channel. The world’s leading companies, including 63 top retailers, 11 international airlines, 8 of the largest telecoms, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $500M in partner payments every year.  For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com

Media Contact:
Diane Anderson
WIT Strategy for Partnerize
415.254.9086
danderson@witstrategy.com