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CEO of Infinity Augmented Reality to Address Global Technology Leaders and Startup Entrepreneurs

NEW YORK, NY--(Marketwired - Nov 5, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") ( OTCQB : ALSO ), the first augmented reality software platform to connect universally with digital eyewear such as Google Glass and Meta, smartphones and tablets, announced today that its CEO, and augmented reality expert, Enon Landenberg, will address attendees at Startup Grind and Webit Congress 2013.

Mr. Landenberg will be the keynote speaker at these events sharing his insight and wisdom based on his vast experience in technology and augmented reality. Startup Grind is a global startup community designed to educate, inspire and connect entrepreneurs. It hosts monthly events in more than 40 cities and 20 countries featuring successful local founders, innovators, educators and inventors who share personal anecdotes and relevant lessons. The startup grind event took place November 4th in Tel Aviv Israel.

The Fifth annual Webit Congress is a global event for the digital, tech and telco industries to support the growth of those industries. The expected number of attendees is well over 8,000 from 100 countries. The event covers a range of topics, including digital marketing, social media, mobile marketing, business intelligence, and digital creativity. It will take place on November 6th in Istanbul.

The demand for Mr. Landenberg's experience has kept him very busy with multiple speaking engagements around the world. He recently spoke at the Web Summit in Dublin that attracted 10,000 attendees from over 90 countries, he was also invited to address attendees at the 2013 DLD Television Digital Innovations conference this past October, which featured industry leaders such as Google, Barclays, Motorola and others.

Mr. Landenberg stated, "To give back to events like these is an honor, the success we've had at Infinity AR is due to the creativity and innovation of our technology professionals having attended and interacted at events such as these." He added, "The platforms that our personnel are creating will work in tandem with Google glass as well as other wearable technology, this will create an enlightened experience for everyone. It opens a whole new world of exploration, that will change the way we connect with the world."

According to a report from BI Intelligence, Google glass is projected to sell 21 million units by the end of 2018, creating a $10.5 billion annual market opportunity.

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.