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New CEO for Ogilvy PR Asia Pacific

Zacks Equity Research

Ogilvy Public Relations (Ogilvy PR), a unit of Ogilvy & Mather, which in turn is a subsidiary of WPP plc (WPPGY), recently promoted Scott Kronick as the new President & CEO of its unit in the Asia Pacific. Kronick will officially assume his new role from Jan 1, 2014. The new appointment was made due to the imminent retirement of Steve Dahllof from the posts. Post retirement, Dahllof will serve the company as a consultant.

Kronick has been in Ogilvy PR since 1987. At present, he is serving as the President of Ogilvy PR, Asia Pacific and will assume his new role from Beijing. He has many accolades to his credit including the Individual Achievement SABRE Award in 2012, China International PR Association's Lifetime Achievement Award in 2010 and PR Agency Head of the Year in 2008 at the Asia Pacific PR Awards.

Dahllof will be closely working with Kronich through the rest of his term to assist a smooth transition for clients and staff.

A few weeks back, Ogilvy CommonHealth Worldwide, another subsidiary of WPP, had promoted four of its employees in its New York and New Jersey offices. Mindy Price was promoted from group planning director to the head of planning at Ogilvy’s office in New York. Along with Price, Brian Drown, Kathryn Del Re and Jennifer Cohen were upgraded in their positions as well.

Ogilvy PR is a multi-disciplinary communication leader, which manages the advertising, direct marketing, activation, promotional, digital and entertainment portfolio of Ogilvy & Mather. Ogilvy PR offers a wide array of business solutions through content creation, community building and communication, with considerable results.

WPP, the parent company of Ogilvy PR, offers a host of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; direct and digital promotion as well as relationship marketing. The primary focus of the company is to grow its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a leading position in emerging markets and new media as well as depth in consumer insight.

WPP currently carries a Zacks Rank #2 (Buy). Some other stocks worth considering include MDC Partners Inc. (MDCA), PublicisGroupe SA (PUBGY) and Corporate Executive Board Co. (CEB). All of these also carry a Zacks Rank #2.

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