SEATTLE, March 27, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry announces publication of an article and video interview featuring High Hampton Holdings Corp. (HC.CN) (HHPHF) (0HCN.F). The company is a Canadian-based cannabis brand and distribution company focused on California’s market. With a vertically-integrated approach, the company owns leading brands like Mojave Jane and CALIGOLD, distribution companies like Bravo Distribution, and cultivation projects like CoachellaGro and 420 Realty, among other assets.
California’s cannabis industry could reach $5.1 billion in 2019, according to Arcview Market Research and BDS Analytics, driving much of the growth in the wider U.S. market. With nearly 40 million residents and more than a million medical marijuana patients, the state accounts for nearly one third of the North American cannabis market. These dynamics have created significant demand for cannabis investments targeting the state.
CFN Media recently sat down with CEO Gary Latham to discuss some of the company’s latest developments and what investors should know.
California’s Maturing Cannabis Market
Many Californian cannabis companies were focused on infrastructure last year. For example, they were concerned with growing cultivation capacity, choosing the right extraction style, and creating innovative new products. This focus has shifted to brands and distribution over the past couple of quarters. As competition has grown, cannabis companies are looking for ways to differentiate their brands and secure valuable real estate on dispensary shelves.
The industry has also seen a wave of consolidation over the past year. While there will always be room for craft cannabis companies in the market, the bulk of the product on dispensary shelves is likely to come from larger companies in the space. Smaller companies will have a choice to remain small or raise capital to grow larger, or sell the business to a larger competitor that can consolidate the operations.
High Hampton’s Unique Focus
High Hampton has focused on distribution as a cornerstone for its business. While distributors were previously focused on one-off sales, modern cannabis distributors spend time with budtenders to educate them about products in the same way that a wine distributor would spend time at a retailer. Distribution is quickly becoming a key part of the cannabis business, just as it has become in the alcohol industry.
The company is also focused on building high-quality brands. While there are likely to be some overarching brands, most brands will be keyed to specific demographics. Some dispensaries may cater to older individuals looking for wellness-focused products, while others will cater to a younger demographic looking for something edgier. The key to success will be aligning brands with consumer trends and demographics.
The 2083 Strategy
High Hampton’s intended investment in 2083 is a game-changer for the business. Through a strategic investment the company is poised to own 40 percent of 2083. As an early pioneer in cannabis delivery via SpeedWeed, 2083 has become an iconic cannabis brand and helped shape various delivery regulations. Continuously experiencing rapid growth, SpeedWeed has 250,000 online customers, and it has partnered with many of the largest and most influential dispensaries in the region.
The company sees two benefits from the investment:
- The ability to immediately introduce brands into the market and take them straight to consumers through the SpeedWeed distribution channel. Even better, SpeedWeed’s unique market data can help effectively distribute products to dispensaries where the products are likely to sell the best.
- A database of information to understand what consumers really want. Using this data, the company can formulate new products that are likely to succeed with less guesswork.
High Hampton Holdings Corp. (HC.CN) (HHPHF) (0HCN.F) has made tremendous progress in growing its business over the past few quarters. With a new CEO and the expected strategic investment in 2083, the company is well positioned to take advantage of the evolving Californian cannabis market. For more information, visit the company’s website at www.highhampton.com.
Please follow the link to watch the full interview: https://www.cannabisfn.com/cfn-media-interviews-high-hamptons-ceo-to-discuss-2019-catalysts/
About CFN Media
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