BRADENTON, Fla., Dec. 16, 2016 /PRNewswire/ -- Champs Sports today launches the latest installment of its "The Moment" franchise, with Episode Two highlighting star Dallas Cowboys quarterback Dak Prescott and Grammy-nominated artist, Desiigner.
"The Moment" is a Champs Sports franchise that encompasses athletes and musicians and which provides a platform to athletes to share inspirational elements of their personal journey to success.
Following the story thread of "The Moment" Episode One, which featured Brandon Marshall, T.I., and Quavo in August, the second episode spotlights Dak Prescott as he lives in his "moment." Through preparation, attitude, and resolution, Dak has become the starting quarterback of America's Team, the Dallas Cowboys. Within "The Moment" Episode Two, Dak leads the Champs Sports audience through his daily routines and candidly expresses his mindset, the important things that impact his life, and how he deals with the pressure of his newly-minted status as the leader of a top Super Bowl contender. Within this campaign, Dak shares his personal story about the importance of hard work, dedication, and preparation, and how those led to the tremendous momentum at the start of his career.
The campaign spot includes a new unreleased track titled "Outlet" by Grammy-nominated artist Desiigner. The campaign features a behind–the–scenes video starring Desiigner and Dak as they prep for the shoot, drive around Dallas, and relax and have fun on set.
The campaign features the following adidas collections: adidas Alpha BOUNCE; adidas ZNE Travel Hoodie; adidas triple-white UltraBOOST Uncaged; and the adidas Nylon BOS jacket and Tiro pants, all of which are available for purchase at Champs Sports locations nationwide.
"We Know Game" is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide platforms for athletes and other celebrities to share their personal stories of perseverance, achievement, growth, community, and optimism.
Champs Sports will look to inspire its consumers by bringing to life other athletes' storytelling moments in future releases of this series.
Campaign imagery: https://links.kampgrizzly.com/_7TvMY4qr8_xnbR
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For more information on the "The Moment" Episode 2 campaign, visit www.champssports.com.
About Champs Sports:
Champs Sports, a member of the Foot Locker, Inc. (FL) family, is one of the largest mall-based specialty athletic footwear and apparel retailers in North America. Its product categories include athletic footwear, apparel and accessories. This combination allows Champs Sports to differentiate itself from other mall-based stores by presenting complete product assortments for the sports lifestyle enthusiast. There are more than 550 Champs Sports stores located throughout the United States, Puerto Rico, and Canada.
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