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CHART OF THE DAY: Apple's Margin Continue To Shrink Faster Than Expected

Nicholas Carlson

Earlier this week, Apple reported mostly solid earnings for the first three months of 2013. One negative number: margins. They used to be miraculous for Apple, especially since it's a hardware-maker. Now they've shrunk for two quarters in a row.

This surprised some Apple analysts, including Horace Dediu of Asymco. In a blog post published Thursday, he writes, " I expected Apple’s margins to improve  last quarter. They didn’t."

His best guess as to why they continue to shrink: " the increased cost of components."

Chart of the day shows Apple's margin, april 2013


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