After rolling out a robust national delivery platform in 2019, the iconic drive-thru franchise is continuing its focus on eCommerce with the launch of a mobile app and rewards program, allowing guests to take control of their dining experience.
TAMPA, Fla., Jan. 12, 2021 /PRNewswire-PRWeb/ -- 2020 presented serious challenges for the restaurant industry, but Checkers & Rally's drive-thru model, closed kitchens and 15 new "Be Safe/See Safe" procedures helped fuel the franchise's growth despite those challenges. The brand opened 36 new restaurants in 2020, and is kicking off the new year with the launch of its mobile app and rewards program, allowing guests to place orders for delivery or pickup, earn exclusive rewards, find locations and more.
Checkers & Rally's rolled out a delivery platform in 2019 to offer a seamless ordering experience for its guests and make its franchisees' lives easier by managing third-party delivery services. Taking a page from the same playbook, the brand continued to innovate, launching a fully integrated mobile app and rewards program that was driven by guest feedback and creating a new revenue stream for franchisees.
"For the last two years, we have been laser-focused on enhancing our eCommerce platform, for the benefit of our guests and our franchise owners," said Josh Buchmann, Senior Director of eCommerce & Guest Engagement for Checkers & Rally's. "Unlike others in the space, our delivery program and our new app are incredibly easy to use and allow our guests to order our food how they want it, when they want it."
The mobile app and rewards program once again underscores why Checkers & Rally's guests are so loyal: the brand listens to them. Checkers & Rally's conducted four different feedback surveys to find out exactly what its guests wanted in an app and used those insights to optimize the user experience. So what do guests want? Above all, they want an app that's simple to use and offers real, tangible rewards on every dollar spent while using it.
Upon downloading the app and signing up for the rewards program, Checkers & Rally's immediately rewards users with something they can sink their teeth into: a free Classic Mother Cruncher® chicken sandwich or Big Buford®. From there, users can get 100 free points for referring friends to download the app, and the points will register as soon as they complete their visit. After that, each dollar spent banks the guest five points. Purchases made in-app immediately get banked into rewards points, and once the guest reaches 400 points, they automatically earn a $5 reward.
Checkers & Rally's stores will utilize QR codes on store windows and signage to allow guests to easily scan and download the app. Guests can also download the app by visiting the Google Play or Apple App store. Guests can browse the menu in the app and save their favorite combinations to easily reorder. The app also keeps track of coupons and special app-exclusive offers in a digital rewards wallet to save the guest money while keeping them loyal to their local store.
Checkers & Rally's partnered with Paytronix, who played a key role in developing the mobile application and loyalty program, as well as executing the customer research that is central to this program.
"Checkers & Rally's has a clear vision around guest experience, and digital transformation is a key part of that. Guests' expectations are constantly shifting, and we understand the importance of bringing together the mobile app with loyalty and online ordering, and then layering in technologies like artificial intelligence to create a truly engaging guest experience," said Andrew Robbins, CEO of Paytronix Systems. "The goal of all this technology is to give Checkers & Rally's another way to fulfill its brand promise with every guest, every time."
Checkers & Rally's projects that guests who use the app will visit the stores 10–20% more often. And when guests return, knowing that their dollars spent will go to rewards and future savings, the brand projects an additional 10–15% spent per order.
Checkers & Rally's already prided itself on delivering a better value than other quick service concepts, but the new loyalty app, powered by guests insights, shows the brand's continued commitment to eCommerce that makes dollars and sense for franchisees and guests alike.
The Checkers & Rally's mobile app is available on Google Play and the App Store. For more information, please visit https://www.checkers.com/rewards/.
About Checkers & Rally's Restaurants, Inc.
Based in Tampa, Fla., Checkers & Rally's Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its craveable food, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With nearly 900 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards including: "#1 Most Craveable Fries" by Restaurant Business; Best Franchise Deal and "Best Drive-Thru in America" by QSR Magazine; Top Food and Beverage Franchise by Franchise Business Review; the "Hot! Again" award from Nation's Restaurant News and has consistently been ranked on Entrepreneur's Franchise 500. For more information about franchise opportunities with Checkers & Rally's, please visit http://www.checkersfranchising.com.
Lauren Moorman, No Limit Agency, 3125263996, firstname.lastname@example.org
SOURCE Checkers & Rally’s