Technavio’s latest report on the global children's outdoor swing market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Brijesh Kumar Choubey, a lead analyst from Technavio, specializing in research on retail goods and services sector, says, “Manufacturers are also developing adaptive swings to make swinging accessible to children with special needs. Apart from being an enjoyable activity for children, swinging is also beneficial for physical, social, and cognitive development.”
Sensory stimulation is also affected at large by swinging. Children are recommended to swing more to respond to movement and gravity to develop their proprioception, vestibular coordination, and visual perception. In vestibular coordination, the inner ear is involved, which senses the movement of the head, in interpreting speed and direction of the swing's and body's movement.
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Growing number of preschools
Preschools play an important role in a child’s development during the crucial growth years. The rapid increase in the number of preschools and kindergartens with high-quality facilities has led to more parents sending their children to such places. Working parents, due to hectic work schedules, find it difficult to spend quality time with their children to teach them.
“The learning-while-playing strategy is ideal for developing the intelligence quotient of a child and for imbibing good habits. Children, apart from learning physical activities, are also taught basic etiquette, moral values, sharing habits, and other skills. Additionally, children also get to learn to recognize animals, fruits, and sing rhymes,” according to Brijesh.
Increasing number of women in workforce
The increase in the number of working women across the world has increased product affordability for consumers; more parents can afford to put their kids in preschools. In 2016, of the total global labor force, more than 40% were women. Of the total population of women, more than 51% of them were working in 2016.
The number of working women in developing countries like China has also increased substantially in recent years. The percentage of working women in China increased from 46% of its labor force in 2014 to 64% in 2016.
Emergence of online retail
E-retailing is the fastest-growing sector of the global retail market. The largest players in the global online retail market for commercial playground equipment including children's outdoor swings are Amazon, Walmart, and Target. The growing number of online websites offering a wide range of children's outdoor swings with additional features has increased the demand for these products, especially among working parents who seek easy accessibility and convenience.
The e-retailing of several products, including children's outdoor swings, is gaining popularity because it is a time-saving and cost-effective mode of purchasing products. Online shopping through smart devices such as tablets has also gained popularity over the years because of the high penetration of internet services, improved economy, and the upgrade of purchase and delivery options with the emergence of m-commerce.
The key vendors are as follows:
- Dynamo Industries
- Landscape Structures
- Miracle Recreation Equipment Company
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