Chili’s Menu Gets 40% Smaller: What Items Were Cut?
Chili’s — owned by Brinker International, Inc. (NYSE:EAT) — announced that it is reducing the size of its menu by 40%.
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The restaurant chain had been having problems in the kitchen as its staff was being spread too thin attempting to prepare too many menu items, some of which were underperforming. The menu previously had 125 items, and this figure will now be cut down to 75.
Streamlining the menu will allow Chili’s to get customers’ food out to them swifter at a time when sit-down restaurants have been losing foot traffic to fast-casual chains. “Guests have also told us they know that today no restaurant can be everything to everyone,” Kelli Valade, president of Chili’s, said Friday.
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The move will allow the company to turn its focus to its core items by improving them and increasing the portion size. These core products include Chili’s burgers, ribs and fajitas, according to Valade.
Consumers will be able to try out the new menu at Chili’s locations around the nation on Sept. 18. “We grew our menu a bit, and we weren’t being the best versions of ourselves,” Valade added. “We are getting back to our roots.”
It is unclear whether or not there will be price changes to these core food items. Such a move would help the company bring back customers and improve sales.
EAT shares grew 2.3% on the news Friday.
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