Chinese censors are still not over the Winnie the Pooh meme of leader Xi Jinping

·3 min read
A person wears a Winnie the Pooh costume while holding a Chinese flag. They stand in a crowd of people.
A person wears a Winnie the Pooh costume while holding a Chinese flag. They stand in a crowd of people.

Oh, bother.

Hong Kongers won’t get the chance to watch Winnie the Pooh go feral on the big screen.

The March 23 release of British slasher film, Winnie the Pooh: Blood and Honey, has been canceled in Hong Kong, according to a statement by distributor VII Pillars Entertainment posted to its Facebook page. No reason was cited for pulling the film.

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The cartoon character’s unlikely rise to protest symbol against China’s leadership may have had something to do with the ban. Winnie the Pooh has been a flashpoint for censorship in China since 2013, when memes comparing the bear to president Xi Jinping first went viral. In 2018, China banned the film Christopher Robin, an adaptation of A.A. Milne’s storybooks featuring Winnie the Pooh.

Despite Chinese censors’ efforts, the meme has proven a lasting symbol of dissent and resistance. Hong Kong protestors wore Winnie the Pooh masks during the 2019 pro-democracy demonstrations to mock Xi Jinping, while the image featured in China’s protests against its stringent zero-covid policy. Even Japan’s Disney store ended up selling merch with an image of Winnie the Pooh during the recent wave of protests in China against the government.

The circulation of Winnie the Pooh imagery has at least one documented case of landing a Chinese citizen in prison. Luo Daiqing, a student studying abroad at the University of Minnesota in 2019, was sentenced to six months behind bars upon his return home after retweeting an image of Xi Jinping’s face superimposed on Winnie the Pooh’s body.

What is film censorship like in Hong Kong?

Censorship in Hong Kong, a special administrative region of China, has ramped up since the passage of a National Security Law on June 30, 2020. The law covers Hong Kong and its global diaspora and criminalizes four broadly defined activities which include secession, subversion of state power, terrorism, and foreign collusion.

Then in 2021, Hong Kong passed censorship law to ban movies that “endorse, support, glorify, encourage and incite activities that might endanger national security.” Last year, two films were pulled from a Hong Kong international film festival, including Taiwanese film Islander, and Hong Kong film Time, and Time again, after failing to get an approval certificate from authorities.

Article 25 in China’s 2002 Film and Administration Regulation bans the depiction of content that “propagates evil cults or superstition.” The policy has been used to censor a range of films in China, including ghost and horror movies.

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