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Choice Hotels Launches Soap Recycling Program with Clean the World

ROCKVILLE, Md., Nov. 15, 2016 /PRNewswire/ -- Choice Hotels International, Inc. (CHH) announced today it has entered into a partnership with Clean the World to collect and recycle hotel soap and bottled amenities that will help fight the spread of hygiene-related illnesses. Clean the World is a social enterprise dedicated to changing lives while simultaneously diverting hotel waste from landfills. The discarded items collected from Choice properties will be hygienically recycled and then distributed to people who are at risk of contracting preventable diseases.

Choice Hotels International.

"At Choice, we have a comprehensive platform – Room for Responsibility – that outlines our key corporate social responsibility initiatives. One of its pillars is our Room to be Green® initiative, which focuses on reducing, reusing and recycling as well as promoting environmentally friendly practices throughout our hotel system and corporate offices. We're pleased our partnership with Clean the World helps further our efforts while supporting those in need," said Steve Joyce, chief executive officer of Choice Hotels.

The other pillars of Choice's Room for Responsibility program include Room to Give (volunteering and philanthropy), Human Rights and our signature cause partnership with Boys and Girls Clubs of America.

Since 2009, Clean the World's global operation has contributed to a 30 percent reduction in pre-adolescent deaths from hygiene-related illnesses by providing soap and hygiene education to make hand washing a lifelong habit and encourage vigorous childhood development.

"It's hard for most of us to imagine how important soap is to people who are struggling," said Shawn Seipler, founder and CEO of Clean the World. "The folks at Choice Hotels get it, and we are thrilled to have them join us at this level. By making a commitment to our sustainable, socially responsible program, Choice will turn trash into treasure and help change lives around the world."

About Choice Hotels

Choice Hotels International, Inc. (CHH) is one of the world's largest lodging companies. With more than 6,400 hotels franchised in more than 40 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe.  As of September 30, 2016, 745 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels brands provide a spectrum of lodging choices to meet guest needs. With more than 28 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join.  All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.

About Clean the World

Clean the World is a social enterprise dedicated to the mission of saving millions of lives around the world while simultaneously diverting hotel waste from landfills. The organization collects discarded soap and other hygiene products from more than 4,000 hotel and resort partners and operates recycling centers in North America, Asia, and Europe. Clean the World provides hygiene education and microlending to make hand washing and local soap purchases a lifelong habit in developing regions. Through its hygiene kit program, Clean the World provides personal care items to relief organizations throughout North America. Since 2009, more than 35 million bars of Clean the World soap have been distributed in 100 countries. More information: www.cleantheworld.org

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