A New Visual Language For EVs
LOS ANGELES, Nov. 29, 2017 /PRNewswire/ -- REDS is a project developed by Chris Bangle and his team for CHTC (China Hi-Tech Group Corporation). It is not a concept car, a research program or a design exercise for an indefinite future: instead it is the first phase of a program with the aim to start manufacturing in the near term. REDS is a space, a space that became a car. It is the alpha prototype of a new kind of EV that introduces a new visual language for cars. It is a 2.97 m long city car built around a multi-layered, design-led space-use analysis. The car is conceived and crafted to get the most out of life in Chinese mega-cities, where a car is not in movement 90% of the time. This means giving import to the dynamic lifestyle opportunities that are possible in this kind of EV – especially when it's stationary.
A key to REDS' success comes from understanding that if an electric vehicle is to function in new ways, it cannot be designed using the visual language of traditional cars. "REDS breaks away from conventions. We are entering a fourth age of car design, but designers are hesitant because of the fear of doing things differently. This car is, for me, the demonstration that we can have something that is extremely emotional with immediate appeal, and at the same time highly functional and intellectually engaging," says Bangle.
The choice of Los Angeles for REDS' worldwide premiere came up during the development phase. "We want to know what people think about REDS and its evolution. Californians are opinion leaders in the future of mobility: this is why we present here real solutions for the real world," says Mr. WANG Jinan, Assistant President of CHTC Group, Chairman of CHTC Motor.
REDS stands for enjoyment, whether the car is parked or in drive. Its simple and fun design performs the complex feat of integrating the radical negative windshield and zero-tumblehome greenhouse into a familiar image. The complete form of the car reveals a unique figure-8 silhouette, huge side windows, and the Cartesian doors that open on an unexpectedly wide internal space. "We've created a new design language that is at once friendly and immediate, but at the same time subtle, ambiguous, and textually layered. This gives REDS character, the kind you will enjoy looking at for many years," says Bangle.
Built in Turin, Italy as a fully functional running prototype, REDS is full of innovation. Slightly longer than a Smart Fortwo, but with a smaller turning radius, it can seat four adults when moving and five when stopped; it has space for one or two suitcases depending on configuration, and has a rotatable driver's seat even with the doors closed. Engineered to have best-in-class 0-50 km/h acceleration, REDS smoothly moves in traffic; it has a planned range at the top of its class supported by the largest solar panel roof in its category, as well as excellent crash test results thanks to the aluminum space frame surrounding the batteries. REDS welcomes the driver and passengers to a safe, technologically advanced, and emotionally engaging environment: when stopped it becomes a multi-functional, interconnected working space (helped by a drop down table in development); the quiet venue for a meeting or a presentation; or a place to truly relax while enjoying a film with friends on its 17'' screen. It can be the alter ego of an urban mom that can rely on its flexibility at all times during the day. "It's about time we made a car that not only has a wrap-around love seat but is also best-in-class for diaper changing," says Bangle (see Highlights Doc for complete overview on innovations).
THE BACKGROUND AND THE NEXT STEPS
In 2014 CHTC asked Chris Bangle Associates (CBA) to lead a series of workshops on the future of EVs in China's megacities. CHTC operates – among their various sectors of activities – as a commercial vehicle manufacturer, owns subsidiaries in both China and Europe, and is today one of the main EV truck manufacturers in China. The workshops with Chris Bangle and his team focused particularly on the real time construction of full-scale models that explored the idea of space in an electric car. With this experience, in 2016, CHTC started developing REDS for production with CBA providing the design. CHTC also registered a new company in China––REDSPACE––to be the home of REDS. After the premiere in Los Angeles the car will go through testing, and REDSPACE will develop and finalize production plans and sites as well the suppliers network.
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