Cisco's Videoscape Unity Connects Media Companies and Service Providers to New Video Experiences at NAB 2013

Cisco and Fox Broadcasting Give First Look at Ethernet-Based Live Video Production With Proof-of-Concept Demo

LAS VEGAS, NV--(Marketwired - Apr 8, 2013) - NAB 2013 -- At NAB this week, Cisco (NASDAQ: CSCO) is showcasing Cisco Videoscape™ Unity solutions that combine the power of the network, cloud and client. These solutions help Cisco's media, broadcast and service provider customers increase connections with their audiences and address challenges associated with delivering video content to multiple screens. Visitors can expect to see a range of demonstrations from primary content distribution and video processing to video content delivery and the client/software-driven video experience. Visit Cisco's booth A113 at the Las Vegas Convention Center, North Hall.

Cisco & Fox Proof of Concept Demo: Ethernet-based live video production
Cisco and Fox Broadcasting are collaborating on a proof-of-concept demonstration that explores the impact of using Ethernet as the sole medium for carrying live, uncompressed video in a broadcast studio. A leader in technology innovation, Fox is investigating taking Ethernet into the production facility and is collaborating with Cisco for its industry leadership in providing innovative video back-office and data center implementations. Using Ethernet as the backbone offers key advantages:

  • Ethernet in a production environment offers significant flexibility and cost efficiencies.

  • Ethernet's multiplexing ability greatly reduces the number of physical connections that need to be made.

  • Ethernet would allow unprecedented flexibility for video processing, enabling new servers to be quickly and easily programmed to address production needs.

Videoscape Unity solution demonstrations are available in the following three areas of customer priorities:

  • Broadcast and Cloud Connected Environments:

    • Adaptive bit rate (ABR) everywhere: embedded ABR from origination to cloud connections

    • Videoscape Unity for mission-critical broadcasting and utilizing the cloud

    • Ultra high-definition (HD) and High Efficiency Video Coding (HEVC), demonstrating the new standard for video quality

  • Multiplatform, Multiscreen Video Distribution Services

    • Linear transcoding & ABR support in fully automated or cloud deployments

    • Videoscape Unity Cloud: linking applications, network elasticity and the orchestration of content delivery

    • Video processing optimization across local, private and public cloud

  • Creating and Monetizing Immersive User Experiences

    • Experience engineering: from the "Future of Video" to the Videoscape Unity user experience

    • Dynamic advertising insertion for broadcast and multiscreen video

    • Analytics dashboard for real-time audience insight in mobile environments

Cisco Speakers at NAB

Supporting Quote

  • Chuck Stucki, vice president and general manager, multiplatform distribution business, Cisco Service Provider Video Technology Group
    "Videoscape Unity creates an opportunity to connect broadcasting, multiscreen distribution, and immersive end-user experiences, through an open and flexible architecture that lets Cisco customers reinvent 'TV your way.' We are excited to meet with customers this week to show them new ways to unleash the potential of personalized video experiences. We are also very excited to showcase for the first time, our Ethernet proof-of-concept demo with Fox Broadcasting. The promise of Ethernet-based live video production will soon be realized, and as Ethernet becomes the glue that connects production facility equipment together, Cisco Videoscape Unity will be well-positioned to be the only IP video platform that unifies the video experience from contribution, to production, to distribution."

Supporting Resources

Cisco, Fox, Fox Broadcasting, Ethernet, NAB, Videoscape, Videoscape Unity, multiplatform, multiscreen

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