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Citron Thinks Peloton's Stock Is Going To $5, Compares It To GoPro

Wayne Duggan

Peloton Interactive Inc (NASDAQ: PTON) shares hit the skids on Tuesday after Citron Research editor and notorious short seller Andrew Left bashed the stock and said its share price is heading to $5 by the end of 2020.

Valuation In Focus

Left said Peloton’s valuation doesn’t make sense compared to its peer group. Peloton has an $8.8 billion enterprise value and just 600,000 subscribers. Left said the stock’s $15,631 in EV per subscriber is astronomically high compared to peers such as Planet Fitness Inc (NYSE: PLNT) ($553) and Fitbit Inc (NYSE: FIT) ($47).

“The takeaway is clear. Peloton at $10BN or even $5BN makes zero sense,” Left wrote.

Left admitted to owning a Peloton bike and said his bearish take on the stock has nothing to do with the quality of the product or the company and is simply a reflection of his take on the stock’s valuation.

Left compared Peloton today to GoPro Inc (NASDAQ: GPRO) back in 2014.

“While Wall St was giddy over the new ‘must have product,’ Citron maintained that GoPro sold a consumer electronics device that would eventually show decelerating growth as competition came into the marketplace,” Left said.

In the past five years, GoPro shares are down 93.7%. Left’s $5 Peloton price target represents nearly 85% downside from current levels.

Bullish Rebuttal

But while Left is calling for extreme downside, KeyBanc analyst Edward Yruma reiterated his Overweight rating and $45 price target for the stock. Yruma said Peloton has one of the strongest growth trajectories of any company KeyBanc covers.

“Our ongoing store checks point to continued momentum around home trials, and we believe that the program is providing sales with an important tool to close transactions,” Yruma wrote in a note.

Benzinga’s Take

There’s no question Peloton’s growth numbers warrant a premium valuation to its peer group. However, as Left pointed out, when a stock’s lofty valuation is based almost entirely on growth, even a slight decline in sales momentum can trigger a major sell-off in the stock.

Peloton's stock traded around $32.48 per share at time of publication.

Do you agree with this take? Email feedback@benzinga.com with your thoughts.

Related Links:

Everybody Hates The Peloton Ad, But Stock Is Doing Just Fine Since The IPO

Peloton Responds To Backlash Over Its Bike Ad

Latest Ratings for PTON

Date Firm Action From To
Dec 2019 Maintains Outperform
Dec 2019 Maintains Market Outperform
Dec 2019 Maintains Overweight

View More Analyst Ratings for PTON
View the Latest Analyst Ratings


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