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Cleveland Officially Stakes Claim as "The Medical Capital" With Expanded Branding Initiative

CLEVELAND, OH--(Marketwired - Jul 5, 2016) -  For nearly two decades, Cleveland has acquired a reputation as a leading biomedical location and hotbed of global health innovation. Home to more than 700+ bioscience companies, along with world-renowned clinical, research and educational institutions dedicated to growth and medical innovation, Cleveland has earned the right to be called "The Medical Capital." Thanks to a new rebranding initiative, that title is about to become more official.

At the heart of the rebranding campaign is a revamped website. Through this new portal, visitors can access a wealth of information relative to investments and biomedical start-up activity in the region, funding support, partner information for collaborative projects and more. Additionally, a new video showcases testimonials from national investors and local CEOs who speak from personal experience about the strength of the region and the endless possibilities that exist in and around Cleveland.

"The story of Cleveland becoming The Medical Capital has been a long time in the making," said Aram Nerpouni, president and CEO of BioEnterprise. "Today, however, it is a claim that the region can make with confidence, having attracted more than $2 billion in biomedical start-up equity funding since 2002. In the past four years alone, we have seen over 160 biomedical companies raise more than a billion dollars, and the innovation economy keeps getting stronger through the research and commercialization at renowned institutions such as Cleveland Clinic, University Hospitals and Case Western Reserve University."

Although Cleveland is not the first city with a website and video dedicated to promoting specific attributes of the region, Nerpouni points out that The Medical Capital initiative is unique in that multiple, nationally ranked and independent institutions have come together for the benefit of the region, investing time and resources to promote a strong, unified health and biomedical ecosystem. Organizations that have collaborated on The Medical Capital initiative include BioEnterprise, Case Western Reserve University, Cleveland Clinic, Cleveland State University, the Global Center for Health Innovation, HealthTech Corridor, HIMSS, Louis Stokes Cleveland VA Medical Center, Kent State University, MetroHealth Medical Center, Summa Health System, TeamNEO, The University of Akron, and University Hospitals.

About The Medical Capital
The Medical Capital initiative is a collaboration of Cleveland's internationally renowned clinical, educational, and research institutions, philanthropies, government, and economic development engines. Administered by BioEnterprise, The Medical Capital promotes Northeast Ohio's biomedical and healthcare assets and resources. For more information: www.TheMedicalCapital.com.