AMSTERDAM, THE NETHERLANDS--(Marketwired - Jul 19, 2016) - ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading brands and agencies seeking to more effectively engage global audiences, GDM Group's offerings include a mobile monetization and user acquisition platform, performance marketing, media buying and video advertising.
Advertisers are losing billions of dollars each year on marketing campaigns that underperform. By bringing these solutions together within a flexible integration system that provides accurate analytics, GDM Group will help advertisers avoid wasting dollars on underperforming marketing campaigns -- an extension of ClickDealer's and MobAir's focus on innovation that drives better business outcomes for their customers. Both ClickDealer and MobAir will remain independent within GDM Group and provide the support their customers have come to expect while continuing to grow inside the larger structure alongside the just-launched GDM Group Video division. GDM Group Video is a cross-device solution focused on placing video ads on relevant high volume portals in order to maximize efficiency and customer lifetime value.
"With a full set of digital media solutions intended to drive revenue and increase brand awareness, Global Digital Marketing Group will deliver improved customer engagement and lifetime value to our customers," said Dmitry Atamanyuk, CEO, Global Digital Marketing Group. "In the coming months, we will further unify advertising efforts worldwide, giving marketers more opportunities to reach and engage their customers without the stress that typically comes with navigating the digital media landscape."
GDM Group's capabilities will be introduced over the next several months, continually helping marketers to improve the way they connect with their audiences, and bringing more cost-effective solutions to both demand and supply partners. Publishers and developers will benefit from more precise targeting capabilities, access to new traffic channels, better campaign optimization and more effective media buys, along with smart and sophisticated user acquisition. Advertisers will have improved customer engagement and lifetime value to drive more prospects for their business.
For more information, please visit http://gdmgroup.com/.
About ClickDealer and MobAir
Headquartered in Amsterdam, Netherlands, ClickDealer entered the market with a unique perspective of the global digital marketing landscape that has helped to define the structure and current services of GDM Group. ClickDealer launched in 2012 as a global performance marketing company that specializes in cost per action (CPA) campaigns, delivering high quality and cost-effective marketing solutions for advertisers and publishers. The company began focusing on mobile in 2013, and two years later MobAir was launched as an independent performance-based mobile app marketing platform that provides solutions for high-quality user acquisition on a large scale.
About Global Digital Marketing Group
Global Digital Marketing Group (GDM Group) is a digital performance marketing company that empowers the world's leading brands and agencies to engage global audiences. GDM Group's family of solutions delivers a comprehensive set of marketing services, including performance, mobile, video, programmatic marketing and media buying. Through the GMDG umbrella, clients are able to drive revenues and increase brand awareness while expanding their existing markets and entering new ones -- both domestic and global. Headquartered in Amsterdam, Netherlands, GDM Group is operating through its 6 offices, located in Toronto, Shanghai, Amsterdam, Tel Aviv, Berlin and Kiev. The world's largest brands including Alibaba Group, Baidu, Booking.com, LightInTheBox, RocketInternet and more, rely on GDM Group's global footprint and dedicated teams to expand their business and accelerate growth. Learn more at http://gdmgroup.com/