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ClickSquared Hosts Webcast on the Changing Nature of Campaign Management Featuring Guest Suresh Vittal From Leading Independent Research Firm

BOSTON, MA--(Marketwire - Dec 5, 2012) -

WHAT: Daniel Smith, senior vice president, Marketing, ClickSquared and guest Suresh Vittal, vice president, practice leader, Forrester Research, Inc., as they present a one-hour webcast, "The Changing Nature of Campaign Management."

Together, Vittal and Smith will examine the realities of implementing cross-channel marketing programs and how savvy marketers can leverage modern campaign management tools to improve effectiveness and ROI. The discussion will address the following questions:

  • What challenges do marketers face as emerging channels change the definition and complexity of campaign management?
  • What are the key requirements for modern cross-channel campaign management?
  • What is the future of campaign management?
  • What do marketers need to succeed?

WHEN: Thursday, December 6 from 1:00 pm to 2:00 pm EST

WHERE: To register for the webinar visit: https://www3.gotomeeting.com/register/508245246

WHO: ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.

ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/ or visit the links below:

Twitter: www.twitter.com/clicksquared
Facebook: www.facebook.com/clicksquared