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Closely Rolls Out Perch, Brings Digital Marketing Into Focus for Local Merchants

DENVER, CO--(Marketwire - Oct 24, 2012) - Closely, a technology company dedicated to helping small businesses drive revenue and high quality return visits, today announced the availability of Perch, its free mobile app that gives local merchants real-time insights into the social media and promotional activity of nearby businesses. Closely also announced integration with Yelp to alert businesses to new consumer reviews of their own business -- and competitive businesses -- as they happen.

"When creating Perch, we had one goal in mind -- make it easy for merchants to stay in the know with the everyday pulse of social marketing and promotion activities happening around them," said Perry Evans, CEO and Founder of Closely. "With Perch, business owners have a live bird's eye view into local marketing without spending hours doing the research. Perch brings all of the data collected from Facebook, Twitter, Foursquare, Yelp and hundreds of deal sites into one place and takes the guesswork out of digital marketing."

Perch is the first mobile app of its kind, designed to empower small businesses with an information advantage in today's competitive landscape. A team of industry veterans and experts in local search, small business marketing, and real-time technologies envisioned a platform that would provide merchants with a window into how neighboring businesses market and engage consumers online. The mobile app fits easily into a business owner's daily activities and is the first of its kind to deliver real-time insights without requiring expertise in social media, deal or check-in applications.

"Perch offers business owners competitive intelligence and social media insight in a direct, simple way," said Greg Sterling, senior analyst at Opus Research. "The way it packages and presents information is unique in the marketplace."

Perch App Features:
Perch delivers a live, personalized stream of social media and promotion activity for businesses in the neighborhood. Some of the features include:

Track all activity in one place:

  • Review recent posts from other merchant Twitter and Facebook profiles
  • Instantly access promotions as they are added on hundreds of deal sites
  • Uncover local check-in specials
  • Discover Yelp reviews and ratings for specific businesses
  • Quickly jump to websites and social profiles of other merchants

Local insights and reporting:

  • Learn what neighboring businesses are up to with the Nearby feed
  • Add businesses to the Watchlist for real-time updates and activity
  • Receive a regular email digest of activity from businesses on the Watchlist

Perch is available for free download on iPhone and Android devices. For more information about Perch, visit perchapp.com.

About Closely
Closely is a technology company dedicated to empowering small businesses to succeed with everyday local marketing. Founded in 2009 by startup veteran Perry Evans, Closely provides mobile and web-based tools that help merchants promote their business, create loyal customers, and make better use of their resources with digital media. From its headquarters in Denver, Colorado, the company partners with leading national providers of digital marketing services to help local merchants stay competitive in a changing media environment. For more information, visit www.closely.com.