The database containing information about 80 million faith-based individuals represents one of the largest and most unique first party data sets in the US and will help drive SWARM, the Company’s flagship digital advertising solution
SAN ANTONIO, Dec. 06, 2019 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, today announced that it has acquired the exclusive marketing rights to a database of 80 million records.
The database containing information about 80 million faith-based individuals represents one of the largest and most unique first party data sets in the US and will help drive SWARM, the Company’s flagship digital advertising solution.
The database is very extensive and includes detailed data points on each unique record such as demographic, psychographic, and sociographic, information, as well as charitable affiliation, purchasing habits, event attendance and literature, music and film preferences. The Company intends to use the database for its own purposes, as well as the marketing purposes of its clients.
The information contained in the database will enhance the performance of SWARM. By combing this data with other available data sets, SWARM can produce a nearly unlimited number of marketing personas to create custom audiences for highly targeted digital advertising campaigns.
According to Andrew Van Noy, CloudCommerce’s CEO, “Acquiring the exclusive marketing rights to this incredible database will allow us to play in the digital advertising big league. We will not be hesitant to use our digital expertise and digital assets to compete against any of the big digital advertising players in the US. SWARM is rapidly becoming our not so secret marketing weapon.”
CloudCommerce is a leading provider of digital advertising solutions. Our flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.
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