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CLR Espresso Brands on the Move

Cafe La Rica Adds 209 Save Mart Stores Café Cachita Goes Chain Wide with Southeastern Grocers

SAN DIEGO, Feb. 27, 2019 /PRNewswire/ -- Youngevity International, Inc. (YGYI), a leading omni-direct lifestyle company, announced the expansion of its recently acquired Café Cachita Brand of espresso into over 500 retail doors throughout Southeastern Grocers.  The new distribution footprint now includes all Winn Dixie, Bi-Lo, Fresco Y Mas, and Harvey stores.  Café Cachita's will be available in Florida, Georgia, Alabama, Louisiana, Mississippi, and North and South Carolina.  CLR Roaster's acquired Café Cachita earlier this year.  The company also announced that its flagship Espresso Brand, Café La Rica, is beginning to penetrate the West Coast adding 209 Save Mart locations.  Café La Rica will now be available in California and Nevada.  Cafe La Rica continues to grow in popularity both in retail and in food service since it became The "Official Cafecito" of Major League Baseball's Miami Marlins in 2017. 

Cafe La Rica Adds 209 Save Mart Stores Café Cachita Goes Chain Wide with Southeastern Grocers

"We are very excited to see our multi-brand strategy paying dividends so quickly," stated Ernesto Aguila, President of CLR, and Founder of the Café La Rica Brand.  "We are quite enthusiastic to see the growth of our company owned brands experiencing early success this year.  The expansion of Café La Rica, Café Cachita and Josie's Java House is a major focus for our company this year."

Dave Briskie, President and CFO, of YGYI, the parent company that owns CLR Roasters, stated, "Café La Rica is really beginning to gain traction.  Our foot print in Florida and the Southeast has been growing steadily and this is beginning to have a ripple effect into the West Coast and the Northeast as these geographical regions are beginning to support our brand.  Our strategy of adding Café Cachita to our brand portfolio is designed to command more shelf space in the espresso category at retail.  We appreciate the early success." 

About CLR Roaster

Youngevity's coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands -- Café La Rica®, Josie's Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality -- from field to cup.

About Youngevity International, Inc.

Youngevity International, Inc. (YGYI), is a leading omni-direct lifestyle company -- offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. For general information on products and services, please visit us at youngevity.com. Keep up with our activities by liking us on Facebook and following us on Twitter.

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Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others,  our ability to continue our coffee segment growth, our ability to continue our international growth, our ability to leverage our platform and global infrastructure to drive organic growth, our ability to improve our profitability, expand our liquidity, and strengthen our balance sheet, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution,  our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2017 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Contacts:

Youngevity International, Inc.
Dave Briskie
President and Chief Financial Officer
1 800 982 3189 X6500

Investor Relations
YGYI investor relations
800.504.8650
investors@ygyi.com

Media Contact
Dwain Schenck
Schenck Strategies
203-223-5230
dwain@schenckstrategies.com

 

YGYI Logo (PRNewsfoto/Youngevity International, Inc.)
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