Would you go eat dinner at a coffee shop? In an attempt to extend sales beyond breakfast and morning coffee fixes, Dunkin' Donuts (DNKN) and Starbucks (SBUX) will offer dinner-friendly food items in 2015, reports TheStreet.
Only 40 percent of Dunkin's sales come after 11 a.m. although most Dunkin stores are open until 10 p.m.
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"Though breakfast remains our core, today people are seeking all-day dining, and they want to eat what they want, when they want it and where they want it-that's why we are so committed to menu innovation," John Costello, Dunkin Donuts president, global marketing and innovation, told TheStreet.
Dunkin Donuts already introduced steak this fall, in either a sandwich or wrap with eggs. Depending on region, dinner items may draw from local inspiration and preferences, Costello said, such as "donuts stuffed, topped and glazed with everything from rice pudding to saffron to crushed pistachios in India."