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Colgate-Palmolive Joins TerraCycle’s Loop Initiative to Eliminate Single-Use Packaging

John Jannarone

NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CircularEconomy?src=hash” target=”_blank”gt;#CircularEconomylt;/agt;–Colgate-Palmolive is expanding its commitment to reducing waste by
joining TerraCycle’s Loop initiative for reusable, refillable packaging,
beginning with pilot programs in the U.S. and France.

Colgate and other consumer products companies today joined Loop and
founding retail partners in the U.S. Kroger Co. and Walgreens to
announce a pilot that will serve New York, New Jersey, Pennsylvania,
Maryland and Washington, D.C. Last week, Loop and the retailer Carrefour
announced the launch of a similar test serving Paris.

Colgate is one of more than 25 companies that joined Loop to test the
innovative new shopping system. With Loop, products will be delivered in
durable packaging that is later collected, cleaned, refilled and reused.
The goal is to provide a convenient “circular solution” to consumers,
while securing meaningful environmental benefits.

Colgate is developing durable packaging designs for Loop and plans to
begin with mouthwash in the pilot programs. Based on learnings in the
U.S. and France, later this year in London, and in subsequent pilots,
the Company hopes to expand to other Colgate oral care products and
additional product categories as it assesses the viability of the new
model.

“Loop offers an intriguing new option for reducing packaging waste, and
we’re excited about its potential,” said Ann Tracy, Vice President,
Global Sustainability, EOHS & Supply Chain Strategy for
Colgate-Palmolive. “Colgate is constantly experimenting with different
approaches to conservation and waste reduction, so we’re eager to see
how we can make this new model work for retailers and consumers – the
keys to its success.”

Reducing waste is a leading sustainability goal for Colgate-Palmolive,
and the Company’s progress is outlined in its recently updated sustainability
website
. Colgate is committed to reducing the use of plastic in its
packaging, using 25% recycled content in all plastic packaging, and
making 100% of its packaging recyclable. In 2018 Colgate joined the
Ellen MacArthur Foundation’s New Plastics Economy Initiative, reflecting
a commitment to achieving these targets and others by 2025.

The company is also reducing waste generated at its manufacturing sites.
Twelve Colgate-Palmolive plants have achieved TRUE ‘Zero Waste’
certification from the U.S. Green Building Council and 5 more are
registered and underway. These 17 sites span five continents — more
projects in more regions than any other company.

Colgate has worked with TerraCycle in countries around the world for
nearly a decade to collect hard-to-recycle toothpaste tubes,
toothbrushes, and other oral care waste. Through this partnership, more
than 48,000 locations have engaged in recycling, helping the Company
divert nearly 9 million pieces of oral care waste from landfills.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around
the world under such internationally recognized brand names as Colgate,
Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed
Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax,
Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet
and Hill’s Prescription Diet. For more information about Colgate’s
global business, visit the Company’s website at http://www.colgatepalmolive.com.
To learn more about Colgate Bright Smiles, Bright Futures® oral health
education program, please visit http://www.colgatebsbf.com.
CL-C

Contacts

Thomas DiPiazza, 212-310-2670
colgate_palmolive_media_inquiry@colpal.com