Event will launch data-driven approach for deciphering cultural variation critically needed given today's unprecedented cultural transformation and the emergence of a New Wave of American consumers
BURBANK, Calif., Oct. 28, 2019 /PRNewswire-PRWeb/ -- Collage Group (collagegroup.com), a subscription-based consumer research and strategic advisory company that helps brands understand culture and generations, is co-hosting "How to Decipher, Influence, Engage and Win The New Wave of Today's American Consumer." The exclusive executive meeting will be co-hosted by David Wellisch, Collage Group's CEO, where the Collage Group will unveil Cultural Fluency, a new data-driven approach to marketing and video advertising.
America is undergoing unprecedented change right now, where almost 100% of population growth and 75% of expenditure growth has been driven by multicultural consumers. But brands are only investing 5% of media spend on them and are still struggling with how to accurately predict what resonates and what doesn't with key segments of this "New Wave".
Through the introduction of pioneering new technologies like machine learning and facial tracking, brands are better equipped to properly and authentically understand cultural identity and learn crucial differences in emotional response to ads in different demographics that tell their marketing leaders where and why their ads have appeal.
During this executive roundtable, Collage Group will introduce the Cultural Fluency Imperative to better reach the New Wave, a data-driven approach for deciphering cultural variation, understanding how culture is amplified through influence and social networks and reveal how advertising can authentically connect with consumers.
Through the event's workshops, like "Keys to Culturally Fluent Creative," and "Win the New Wave", brand and insights executives will be provided with immediately applicable takeaways to improve a brand's Cultural Fluency.
Brands in attendance include The Walt Disney Company, General Mills, Viacom, Blue Cross Blue Shield of Northern Carolina, Brown-Forman, Hulu, Intuit, Gannett, Nestle, and more. The Walt Disney Company is co-hosting the executive roundtable session.
"Our clients across every industry are clamoring for a way to transcend the need to proliferate costly campaigns that target every intersection of identity," added David Evans, Chief Product Officer at Collage Group. "Our rich analytics are the foundation of a new "Cultural Science" that allows brands to authentically connect to multiple demographics with integrated approaches, and find better ways to decide where dedicated campaigns are needed."
Collage Group is a subscription-based consumer research and strategic advisory company that helps brands master the cultural transformation of the American consumer through the lens of racial, ethnic, and generational segments.
For more details on "How to Decipher, Influence, Engage and Win Today's American Consumer," please visit collagegroup.com.
About Collage Group
Founded in 2009, Collage Group focuses on helping its client companies unleash the power of culture to drive brand growth. The company supports over 200 leading brands across 16 different industries - including Twitter, Hulu, Intuit and Disney, US Bank, Coca Cola, Nestle. Support includes proprietary syndicated research, actionable category level insights, market intelligence tools, and best practices.
The product portfolio includes insights and strategy networks–Latinum, focusing on multicultural consumers, and genYZ, focusing on millennials and gen-Z'ers. Collage also offers a full suite of custom research and consulting services. The company has been featured in Forbes, AdWeek, Spirited Magazine, and more. More information can be found at https://collagegroup.com.