DENVER (AP) -- A Boulder-based company that helps people manage their recreational sports teams' schedules and rosters online has acquired assets of Weplay Inc., a sports social-networking site that had been backed by athletes including Peyton Manning, Derek Jeter and LeBron James.
TeamSnap said Tuesday it has acquired assets including Weplay's customer base, technology and online coaching resources. Terms of the deal weren't disclosed, but TeamSnap CEO Dave DuPont said it was for less than $5 million.
The announcement follows the news last month that TeamSnap raised $2.75 million from investors.
By adding Weplay's 2.25 million customers, TeamSnap is nearly doubling its customer base to almost 5 million users.
It is also gaining Weplay's video content with tips that could be helpful for attracting more volunteer youth sports coaches to use TeamSnap. DuPont said Weplay's videos have attracted users beyond its customers to the site.
"They have been in the space for a while, and they have a lot of traffic to various web properties," DuPont said. "That traffic is valuable to us as a marketing tool."
Weplay customers won't notice any changes initially, but TeamSnap eventually will move them to its services.
Weplay was introduced in 2008, raised around $15 million, and had athletes including James and Tony Parker posting photos and videos of themselves on their profiles from before they were famous. By contrast, TeamSnap has raised slightly more than $4 million in the last four years, with about half still in the bank, DuPont said.
DuPont credits TeamSnap's strategy to launch mobile apps with putting it in a position to acquire assets of what had been a formidable competitor.
TeamSnap isn't acquiring the Weplay company itself, but TeamSnap is talking with some of the professional athletes who invested in Weplay about potentially teaming with TeamSnap, DuPont said.
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