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Comcast Notes Double Digit Ad Rate Surge For Fall TV Season: Reuters

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  • Comcast Corp's (NASDAQ: CMCSA) advertising rates and the ad inventory volume sold for the fall television season surged by double-digit percentages year-on-year, Reuters reports.

  • The NBCUniversal parent sought sponsors for inventory, including the upcoming 2022 Winter Olympics and Super Bowl LVI in February.

  • It marked the first upfront sales period in which Comcast sold local, national and global advertising inventory together for traditional TV and digital programming.

  • Comcast reportedly sold $1 billion ad inventory on its digital channels and $500 million in ad inventory on the Peacock streaming service.

  • Around 85% of the Super Bowl LVI ad inventory scheduled for Feb. 13 is sold or in discussions, and the ad rates for Sunday Night Football scaled record highs.

  • The ad rate surge was attributable to limited supply and higher pandemic-recovery-driven demand from more marketers and ad spending ramp up.

  • The Walt Disney Co (NYSE: DIS) and AT&T Inc (NYSE: T) -owned WarnerMedia also noted similar trends.

  • Price action: CMCSA shares traded higher by 0.34% at $57.97 on the last check Thursday.

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