Yesterday, Comcast Corp. (CMCSA), the largest cable MSO in the U.S., announced that it will offer more content of CBS Corp. (CBS) to its Xfinity TV subscribers. The content will be available to both Xfinity Streampix and Xfinity video-on-demand platforms. CBS will offer the previous seasons of its popular TV shows, such as The Good Wife, on Xfinity Streampix so that viewers will get the opportunity to start from the beginning of the TV show. On the other hand, the viewers will stay current with every episode of this serial on Xfinity video-on-demand platform.
Comcast is gradually deploying its next-generation Xfinity TV, an on-demand, Web-based service, for subscribers who have access to both video programming and the Internet. The new Xfinity TV set-top box has an innovative system to quickly navigate between live and on-demand programming. A new user interface incorporates content from Facebook Inc. (FB), Internet Radio of Pandora Media Inc. (P), and news and weather applications. Comcast also entered into an agreement with Microsoft to enable its subscribers to access Xfinity TV online content from the Microsoft Xbox. Xfinity TV currently covers 95% of the company’s footprint.
Xfinity Streampix, a subscription based on-demand video streaming service, is an innovative product of Comcast. This is an enhancement of the company’s pay-TV offerings, which currently provide traditional TV shows and Xfinity on-demand shows for TV sets and broadband devices. Xfinity Streampix offers instant movie viewing both in and outside homes on multiple platforms like TV sets, computer, and mobile devices.
In a nutshell, Xfinity is the TVEverywhere service of Comcast. The company will offer more current primetime CBS TV shows for free to its subscribers of Xfinity video-on-demand and online services. Both Comcast and CBS currently have a Zacks Rank #3 (Hold).