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Comcast RISE Awards 166 Black-Owned, Small Businesses in Greater Philadelphia with Marketing and Technology Resources and Makeovers

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Multi-year Program Opens Eligibility to Small Businesses Owned by Black, Indigenous and People of Color

PHILADELPHIA, Jan. 18, 2021 /PRNewswire/ -- Comcast Corporation (NASDAQ: CMCSA) has announced the first round of Comcast RISE award recipients. More than 700 Black-owned businesses will receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on the specific needs. This includes 166 Black-owned small businesses in Greater Philadelphia, from restaurants and salons to professional services and retail shops. In addition, 3,300 small businesses have already signed up to receive the Comcast RISE monthly newsletter, which will offer free marketing insights and resources.

Osayi Osunde (right), owner of Fit Academy in Berwerytown, was announced as a Comcast RISE award recipient in Novemer 2020. Comcast RISE is a multi-year, multi-faceted initiative to help strengthen BIPOC-owned small businesses hit hard by COVID-19 through marketing and technology resources.
Osayi Osunde (right), owner of Fit Academy in Berwerytown, was announced as a Comcast RISE award recipient in Novemer 2020. Comcast RISE is a multi-year, multi-faceted initiative to help strengthen BIPOC-owned small businesses hit hard by COVID-19 through marketing and technology resources.

The first phase of Comcast RISE, which stands for "Representation, Investment, Strength and Empowerment," focused on U.S. Black-owned, small businesses, those hit hardest by the pandemic according to a recent study from the National Bureau of Economic Research. The next phase has opened up eligibility so that Black, Indigenous, and People of Color (BIPOC)-owned, small businesses can all apply.

"The fitness and wellness industry has been among the most impacted by the pandemic and resulting stay-at-home orders. At the onset of the pandemic, I was applying for grants and looking for any kind of funding help to survive. And then I heard about Comcast RISE. Receiving this grant has been a godsend," said Osayi Osunde, Owner and Co-founder of Philadelphia-based Fit Academy. "It's been reassuring that people see the impact we're trying to make from a health and wellness perspective, especially at a time when it's critical to keep people healthy, both mentally and physically. We are grateful for the support the program has provided and how it's allowed us to continue serving our community during this time."

"At a time when so many small businesses across the state are struggling, it is humbling to be a part of an organization that is helping to give back to those most affected by the pandemic," said Michael Louden, regional vice president for Comcast Business. "It's been powerful to connect with the selected business owners and hear their stories. They have so much perseverance and resilience as they continue to grow their businesses and look for opportunities to make an impact on their local communities. I'm looking forward to continuing the program's momentum and being able to offer further support to the BIPOC community."

Comcast RISE brings together two of the company's brands —Comcast Business and Effectv, both with expertise in the small business space — to empower business owners with the expertise and resources needed to navigate the economic effects of the pandemic. Comcast RISE consists of the following main components:

  • A media and technology resources program: This pillar combines Effectv's renowned media platform and marketing expertise, its award-winning creative agency, Mnemonic, and state-of-the-art technical support from Comcast Business to help small businesses foster and elevate growth. Recipients will receive help with their marketing, media campaigns and creation of 30-second commercials, as well as equipment and technology upgrades, including:

  • Business resources to help with curated content: Comcast has launched the Comcast RISE destination complete with aggregated small business news, tips, insights and more on the X1 platform. The destination is designed to help businesses grow by empowering them through education, inspiration and entertainment. Just say "Comcast RISE" into the X1 voice remote.

  • Grants: In early 2021, Comcast will be awarding grants of up to $10,000 each for U.S.-based small and diverse businesses that have been in operations for three to five years.

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.

Visit www.ComcastRISE.com to apply, for more information and the latest updates.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States' largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.

About Comcast Business
About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social.

About Effectv
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.

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