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COMEDY CENTRAL Launched as iOS App

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Media and film producing company, Viacom Inc. (VIAB) has released an iOS app of its popular channel COMEDY CENTRAL, which will allow users to select and watch stand-up comedy from its extensive library of content.

The app is named CC: Stand Up and is an extension of COMEDY CENTRAL, which is the leading comedy brand that allows users to view comic content without interruptions. Users of the iOS app can stream video footage from a collection of 6000 videos performed by 700 comedians.

The most innovative feature of this app is its Six degrees of Stand-Up, which uses a powerful recommendation tool to suggest related videos and comedians to the users. The suggestions will be based on sensibilities, topic and genre. Additionally, the new app will let users share comic videos via social media sites like Facebook Inc. (FB) and Twitter.

Apple Inc.’s (AAPL) iPhone and iPad customers can avail the application for free from the App store. Viacom is currently developing the application for Google Inc.’s (GOOG) Android operating system.

Nowadays, comedy shows are very popular, particularly among the youth and with CC: Stand Up, they will be able to view the talent of various comedians other than the mainstream stand-up artists. The new app will be promoted on all COMEDY CENTRAL product wings like COMEDY CENTRAL Radio, comedy central certified clubsand COMEDY CENTRAL Live Entertainment.

In the recently concluded quarter, Viacom’s Media Network Segment reported subdued growth, where revenues inched up a mere 2%. We believe that launching COMEDY CENTRAL as an iOS app will widen the reach of the channel globally, which in turn will enhance the segment’s advertising prospect.

Viacom currently carries a Zacks Rank #3 (Hold).

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