SCOTTSDALE, AZ--(Marketwired - Jun 20, 2013) - Companies connecting through Sustainable Brands® are seeing their participation yield sales, new partnerships and innovative ideas to catapult sustainable business practices forward, said Earth911, Inc., an Infinity Resources Holdings company (
In its second year as an event sponsor, Earth911, Inc. built on momentum from previous conferences and ongoing engagement with the Sustainable Brands community to launch its new Data as a Service (DaaS) division, Vertigent™.
Patty Kimball, VP of Business Development for Vertigent, said, "This is the place to advance the relationship forward with brands with whom we've had ongoing conversations, such as Starbucks, Sears and Johnson and Johnson."
"Sustainable Brands is more than a conference -- it is a premier global community of global brand innovators focused on understanding and leveraging the role of brands in shaping our flourishing future," said KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands, which offers digitally published news articles and issues-focused conversation topics, internationally-known conferences and regional events, a robust e-learning library and peer-to-peer membership groups to facilitate community engagement throughout the year.
The San Diego event attracts global brands like Coca-cola, Target, Unilever, SAP and BMW i (this year's presenting sponsor), as well as disruptive and successful start-ups like SolarCity and AirBnB. According to Skrzyniarz, the more than 30 companies that are part of the Sustainable Brands corporate membership group alone generate a collective $750 billion in annual revenue.
For Earth911, Inc., the Sustainable Brands conference brims with potential and is one of the company's main marketing events.
"This year, we went with a goal to define our two business divisions, Vertigent and Earth911 Media, as the premium providers of services that support brands who are ready to engage in open conversations about product stewardship, landfill diversion and helping everyday people live low-waste lifestyles," said Corey Lambrecht, Earth911, Inc. President and COO. "The companies we meet are fully committed to strategies that grow consumer engagement, inform and educate their audiences and ultimately benefit the brand's prosperity as well as the communities they serve."
As the client solutions division of Earth911, Inc., Vertigent, was launched to focus on the needs of consumer goods companies, manufacturers, retailers and city governments to create impactful outreach to consumers about recycling. At the conference, Vertigent offered six-month trials of its Recycling Search solution for conference participants who are new clients.
Sears is one of the companies that took advantage of the offer.
"With the power of brands such as Kenmore, Craftsman, DieHard and others that are found in virtually every American household, Sears is committed to making safe and proper disposal a part of every household by simplifying the way our consumers get the answers they need," said Paul Campbell, Director, Environmental Sustainability/Green Leadership for Sears Holdings Corporation. "We're looking to Vertigent to provide a testing environment for new ways to engage our shoppers regarding sustainable living."
Earth911 Media is a leading digital publisher in low-waste living, empowering millions of readers annually with practical tips on how to reduce their impact. Bringing its tagline, "More Ideas, Less Waste" to life, Earth911 Media put its expertise into practice by creating a zero-waste suite at the conference, calling on its established partnership with Sprint to co-promote recycling initiatives around e-waste and paper. Additionally, PeopleTowels also partnered with Earth911 Media to promote using PeopleTowels daily to eliminate paper towel waste.
"The Sustainable Brands conference, for Earth911 Media, was a prime time to walk the walk and meet with other professionals who are doing the same. We creatively infused our values with real-world experiences to demonstrate the power of what a low-waste lifestyle really means for both companies and their customers," said Raquel Fagan, vice president of Earth911 Media.
Vertigent hopes to make more connections through the Sustainable Brands community as the year goes on, with several contracts out to companies who are considering taking advantage of the deal dubbed "The 20K Giveaway," that expires June 30. The terms of the offering are a six-month trial of a recycling search for a brand with up to 260 products, for $3,000.
"We're the first on scene with this kind of offering and no one else has the data to back it up," said Lambrecht. "I'm determined to move companies toward true product stewardship with Vertigent's recycling search API solution -- at an introductory price -- so they can experience the power of consumer engagement combined with recycling intel."
Sustainable Brands is encouraging other conference participants to share their wins and experiences from the conference, and grow the market for business solutions that can help companies reduce environmental and social impact and play a more positive role in the lives of their stakeholders.
"The conference was founded on the belief that unleashing the best of our human ingenuity and innovation can change the shape of business, and with it, the world," said Skrzyniarz.
About Earth911, Inc.
Earth911, Inc. (earth911inc.com) supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.'s client solutions division, Vertigent (vertigent.com), is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media (earth911.com) is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.