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Companies Like SafeMart Grow Market Share by Focusing on Customer Satisfaction

CHICAGO, IL--(Marketwire - Nov 28, 2012) - SafeMart is leading the consumer-driven market in a challenging economy by setting new standards for excellent customer service. Companies across a variety of industries are defending and even expanding their loyal customer base by measuring, improving and delivering superior customer service.

Companies like Costco, Trader Joe's Grocery, Amazon.com, SafeMart and the USAA track their customers' satisfaction with the Net Promoter Score ("NPS") system and tout NPSs between 71 and 83. Other companies are taking to social media outlets like Facebook and Twitter to engage their customers and receive valuable feedback on products and services.

Some companies are investing millions of dollars and thousands of hours to understand their customers. SafeMart, a provider of custom home security, for example recently announced a perfect 100 Net Promoter Score for customer satisfaction.

SafeMart's President Chris Johnson described the labor-intensive process that SafeMart uses to understand their customers and improve their processes. "We place a huge emphasis on customer service during employee training and during team meetings," says Johnson. "After every single sale and new activation we have a special Customer Delight Department that calls the customer just to ask for her feedback and how we can improve."

Calling every customer may seem like overkill, but Johnson says that this process has contributed to major process improvements that have improved customer loyalty, referrals and online reputation. "It's also fun to hear some of the positive things customers have to say about our company," says Johnson.

According to NetPromoter.com, "the average firm sputters along at an NPS of only 5 to 10 -- in other words, their Promoters barely outnumber their Detractors." SafeMart however, has had days of 100% Promoters with positive reviews and positive posts on its Facebook page. Robert G. said, "I don't think you could have done anything differently. I have been pleased the whole way through!" John K. reported that, "everyone has been so helpful and very clear." Lehman W. gave the ultimate compliment for an NPS focused company, "you can be sure that I will recommend this system to everyone I know or meet."

In a competitive economy with online reviews, more and more companies are focusing on customer service as a way to differentiate their offering in the marketplace. Some companies like SafeMart, USAA, Trader Joe's, Costco and Amazon.com are actually doing it.

About SafeMart
SafeMart® has redefined home security. Delivering revolutionary protection and peace of mind, SafeMart delights customers across the country. SafeMart leads the industry with its interactive Plug & Protect™ wireless alarm system that empowers customers with cutting edge protection and control. SafeMart provides unbeatable value and exceptional service with its award-winning LiveWatch alarm monitoring service. SafeMart (a division of LiveWatch Security, LLC) is the most recommended security company in America. Recently, SafeMart was named the #1 Wireless Security Company in America, #1 Alarm Monitoring Company in America and won a national award for e-Commerce Customer Service.