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Completely Real Amazon Twitter Users Defend Company

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Responding to recent reports on the difficult working conditions of Amazon warehouses, an army of totally real Amazon employees have begun defending the company on Twitter. House On Fire Amazon has been under fire for... a lot of things recently, from its connection to ICE to its facial recognition technology to its anti-union activities, but also for the reportedly back-breaking conditions of workers at its fulfillment center warehouses, where employees are often made to perform strenuous activities for hours at a time with little break; a report on these warehouses by Last Week Tonight With John Oliver recently went viral. It would seem Amazon is not taking the criticisms lying down, but their attempts to counter them on social media is not that convincing to many critics. This Is Fine In response to the negative attention, Amazon employees known as “FC ambassadors” (short for fulfillment centers) have been pushing back on Twitter, talking about how great it is to work there. The ambassadors first popped up last year, and seem to have picked up steam lately, after the Amazon News Twitter account invited followers to tour a center “to see what our warehouses are really like,” and the responding criticisms went viral. "Everything is fine, I don't think there is anything wrong with the money I make or the way I am treated at work,” was a typical response of one Ambassador. Mr. Roboto Critics of the FC Ambassadors mocked the “robotic” nature of their replies on Twitter, and there certainly is good reason to be suspicious of them. The New York Times reported that it seems like the users names and pictures of the FC accounts shift frequently, with the same talking points and stilted language reoccurring. A data analysis found that about 50 of the accounts were using the social media management tool Sprinklr, which is typically used by brands like Nike for online marketing. Amazon declined to tell the Times how many Ambassadors it employs. Prime The Pump On Prime Day last July, workers at an Amazon fulfillment center in Shakopee, Minnesota held a strike to protest unsafe working conditions. They were joined by engineers who flew to Minnesota to show solidarity. -Michael Tedder Photo: Carlos Jasso / REUTERS