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Contatta Lays Groundwork for the CRM Revolution

PHOENIX, AZ--(Marketwired - June 17, 2013) - Contatta, the visionary new CRM company co-founded by Pat Sullivan of ACT! and SalesLogix fame, has been quietly laying the groundwork for a totally new CRM experience. Since its inception two years ago, Contatta has leveraged $3 million in seed funding from leading angel investors to achieve significant company milestones, including development and marketing expansion in preparation for its launch.

"I looked closely at the current CRM landscape and found PC era solutions," said Sullivan, CEO, Contatta. "I'm back to fix all that. The market needs a simple yet sophisticated CRM that salespeople will love that is affordable to buy and customize. Contatta is the alternative to the CRM status quo."

Solid CRM Foundation

Sullivan has twice been awarded the coveted Ernst and Young Entrepreneur of the Year award. He has also been recognized as one of the 80 Most Influential People in sales and marketing history and one of the 10 most influential people in CRM by Sales and Marketing Management Magazine.

A champion of the local Phoenix Silicon Desert technology community, Sullivan was named a "Tech Titan" by Phoenix Business Journal, "Leader of the Year" by the Arizona Software Association in 2000 and presented with the "Pioneer of the Year Award" by that same association in 2002.

Sullivan is joined by co-founders Adam Ross and Patrick Sullivan Jr. who bring more than 30 years of combined CRM experience in the areas of Sales, Product Design and Marketing Automation. Contatta's board of directors currently includes such business luminaries as Roy Vallee, Former CEO and Chairman of the Board, Avnet; Mark Templeton, CEO, Citrix; Brian Smith, Grayhawk Venture Partners; and Raymond Croghan, Croghan Investments & Board Director, Crocs.

Contatta's Vision -- Simple. Sophisticated. CRM.

Led by Sullivan's vision, Contatta's team of 16 exceptional "A" players with 150 years of combined CRM experience is leading the CRM Revolution by building a product that delivers on its mission: Simple. Sophisticated. CRM.

Contatta will lead the CRM Revolution by:

  • Consolidating all work platforms used by salespeople into one simple, streamlined system that improves their work life

  • Enabling customer facing professionals to get closer to their customers through collaboration

  • Bringing customization and affordability back to CRM by leveraging modern, widely adopted technology

Said Michael Fauscette, Group Vice President, Software Business Solutions, IDC: "Contatta is a well designed and simple solution that delivers sophisticated functionality to the sales professional in today's socially connected world. I believe Contatta has the potential to be an excellent business tool and can deliver real value to the sales team. Today it's absolutely essential for new business tools to deliver significant value quickly while providing an elegant and simple user experience. From what I saw in the demo of Contatta, they are well on their way down that path."

"Existing CRM users are under served and unhappy," said Rich Bohn, leading CRM analyst, SellMoreNow.com. "The current offerings do not apply to the way salespeople work today and the market is ripe for a disruptive innovator. Contatta is the first CRM solution with the potential to go viral. Fast."

"I've reviewed many business contact managers, and I was never stunned by their innovation until I saw Contatta," said Kathy Yakal, PC Magazine. "All of these really smart, creative people have been developing web-based social CRM solutions for years, and none of them has come close to accomplishing what Contatta has. It took an industry pioneer to realize that state-of-the-art application development was stagnating, and to assemble a team that would blow away the competition with its new technology platform."

"Some companies are trying to bring outdated business applications to the socially connected mobile salesperson," said Chris Lee, Managing Director of Customer Systems, a longtime reseller of ACT!, SalesLogix and Salesforce. "Current products just bolt on social or mobile functionality that they've acquired to existing applications. Our jaw dropped when we saw Contatta and the way it's designed. Contatta has built all of the modern features that we need into the core product. It is quite simply the best of CRM, social and mobile in one powerful platform."

About Contatta

Since starting its stealth mode two years ago, Contatta has generated buzz among industry insiders and influencers in the technology community. Contatta's mission is to lead the CRM Revolution by creating a whole new way for businesses to engage their customers, going beyond traditional CRM and social media tools.

Located in Phoenix's Silicon Desert, Contatta is the alternative to the CRM status quo. Please join the conversation at www.contatta.com or on Contatta's Facebook page at www.facebook.com/contatta, LinkedIn and on Twitter @Contatta.