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Coolest Kicks: Serta and DJ Clark Kent Turn the New iComfort Mattress into a Limited-Edition Sneaker

Coolest Kicks: Serta and DJ Clark Kent Turn the New iComfort Mattress into a Limited-Edition Sneaker (Photo: Business Wire)

ATLANTA--(BUSINESS WIRE)--

New sneaker brings Serta’s unique carbon fiber cooling technology to your feet for the first time

No, you’re not dreaming. Serta, a brand known for its innovation in providing consumers with comfortable sleep, is extending its comfort technology through a collaboration with hip hop musician and producer DJ Clark Kent to release a limited-edition sneaker. For the first time, Serta is bringing its mattress expertise in cooling, strength and resiliency to create a sneaker called the iC1 featuring the unique iComfort by Serta UltraCold System™ technology. Designed in collaboration with DJ Clark Kent, the iC1 is the first sneaker that allows you to experience an iComfort by Serta mattress without ever lying down.

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The limited-edition sneaker is officially the “coolest” sneaker available made with the same technology found in an iComfort by Serta mattress, including carbon fiber, engineered to work hard at absorbing excess heat and channel it away. The shoe also includes Max Cold Fabric which is made from high-performance fibers for an instant cool-to-the-touch sensation. The shoe features a foam insole that makes you feel like you’re walking on a cloud... or an iComfort by Serta mattress.

“When I was approached by Serta, I was humbled and honored but also very intrigued. It’s not often a mattress company wants to create a shoe, but I was up for the challenge,” said DJ Clark Kent. “When creating the shoe, I used all premium materials including croc, lizard and ostrich embossed leather mixed with the Serta mattress components and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort by Serta mattress to the sneaker community.”

“The iComfort by Serta line was created based on in-depth consumer research that found staying cool is the most important feature when it comes to purchasing a mattress,” said Onney Crawley, Vice President of Marketing at Serta. “We are excited to bring consumers our iComfort by Serta technology in a new and unique way through this limited-edition sneaker designed by DJ Clark Kent. The iC1 is the first wearable mattress for your feet.”

Each sneaker is handmade for Serta by DJ Clark Kent and Garrixon Studios. Every shoe is numbered and includes a mattress tag with special collection details. The iC1 sneaker is unisex and will retail for $99. The shoes will be available for pre-order online starting December 4, 2019 and will be sold at Urban Necessities retail locations in New York City and Las Vegas starting December 10, 2019. For more information about the sneaker availability, visit www.icomfortshoe.com.

The new iComfort by Serta mattress line features the coolest iComfort ever and is currently available at retailers nationwide starting at $1,199. Each iComfort mattress features a first-of-its-kind memory foam layer infused with carbon fiber for cooling as well as strength and resiliency. For more information about iComfort, visit www.Serta.com.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the No. 1 mattress manufacturer in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort by Serta® line, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.Serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Tuft & Needle® original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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