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Cooper Tire Announces New Discoverer® Rugged Trek™ All-Terrain Tire

·4 min read

All-season tire boasts strong off-road features alongside smooth on-road manners

With summer road trip season fast approaching, Cooper Tire & Rubber Company has announced the U.S. launch of the new Discoverer® Rugged Trek™ tire, which is now available for consumers nationwide. An all-season pickup truck and SUV tire, the Discoverer Rugged Trek offers drivers the flexibility of reliable, every day on-road performance in addition to a powerful, rugged design for off-road adventurers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210504005132/en/

Cooper Tire has launched the new Discoverer Rugged Trek tire, an all-season pickup truck and SUV tire that offers drivers the flexibility of reliable, every day on-road performance in addition to a powerful, rugged design for off-road adventurers. (Photo: Business Wire)

During the development of the Discoverer Rugged Trek, the Cooper team identified three core needs for the dual-terrain driver: hybrid performance, longevity, and appearance. The tire is Cooper’s answer to these needs by providing off-road capabilities in tandem with excellent on-road handling and wet grip, aggressive mud tire looks, and a long-lasting warranty of up to 60,000 miles.

"The Cooper team has focused on truly understanding the Discoverer Rugged Trek consumer and providing the right combination of features to make the product standout," said Michiel Kramer, Executive Director, Product Marketing for Cooper Tire. "We wanted to combine the spirit and physicality of off-roading with a well-mannered on-road tire, and the Discoverer Rugged Trek exceeds expectations in both categories."

Just in time for the spring and summer boom in outdoor excursions, the Discoverer Rugged Trek includes several features that benefit both the daily commute and occasional trailhead ventures or off-grid explorations.

  • Whisper Grooves™ block the rush of air through the tire, allowing the Discoverer Rugged Trek to reduce noise during highway drives.

  • Stable Trac™ Technology enhances traction for the Discoverer Rugged Trek, both on roads and rough surfaces, allowing drivers to maintain more control.

  • Earth Diggers™ forcefully dig into sandy, muddy and uneven surfaces to give the Discoverer Rugged Trek a solid foothold in unpredictable off-road environments.

  • Rough Terrain™ Tread Pattern helps keep rocks and stones out of the tread and on the ground, effectively reducing the chances of tire damage or lessened traction when traveling off-road.

The Discoverer Rugged Trek’s practical features are not the tire’s only appeal, as drivers are given a choice between unique sidewall designs on each side - the refined "Knife-Edge" or the bolder "Mountain Pass" – which is a first for any Cooper tire. While they offer distinct appearances, both sidewalls include raised black lettering and both further enhance off-road capabilities with long, deep cleats.

"We felt that giving drivers a choice in the appearance of their tires was a logical next step. Each sidewall adds a different flair and makes the Discoverer Rugged Trek a more customized addition to your vehicle," added Kramer.

Among competing tire offerings, the Discoverer Rugged Trek has the BEST tread wear warranty compared to Nitto® Ridge Grappler®, Goodyear® Wrangler DuraTrac® and Toyo® Open Country® R/T1. In addition, Discoverer Rugged Trek outperforms Nitto® Ridge Grappler®, Goodyear® Wrangler DuraTrac® and Toyo® Open Country® R/T in stopping more quickly and with better grip on wet roads and turns2.

Discoverer Rugged Trek tires can now be purchased from select dealers nationwide.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

1 Based on published tread wear warranties (As of Feb. 2021).
2 Based on internal testing of listed tires over multiple wet stops and wet laps with LT275/65R18 E and 275/55R20XL tires (Jan./Feb. 2020). Individual on-road results may vary.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210504005132/en/


Megan James