CLEVELAND, Feb. 28, 2020 (GLOBE NEWSWIRE) -- - Data Genomix LLC, an operating company owned by Crawford United Corporation (CRAWA), today announced that the company won a prestigious Reed Award for its social media advertising work in a ballot initiative campaign.
The political marketing publication Campaigns & Elections hosted the 2020 Reed Awards in Atlanta, Georgia on February 20 and selected Data Genomix among thousands of entries for its sophisticated targeting on social media. The Data Genomix “Topplr” software platform, which has been leveraged by hundreds of campaigns in over 25 states, won for Best Use of Online Targeting for a Ballot Initiative. The award recognized the company’s work supporting the passage of the Lake County Transportation (LakeTran) Levy, which won in November 2019 with 58% of the vote. The company was also a repeat finalist for Most Innovative Product of the Year, in addition to being shortlisted for Most Innovative Poli-Tech Startup and Best Use of Online Targeting for a Mayoral Campaign.
"Winning a Reed Award is extraordinarily difficult. Thousands of entries compete, but very few make the
cut,” said Shane D'Aprile, Co-Publisher of Campaigns & Elections. “When you encounter a Reed Award winner you know one thing for certain, they produce work that's head and shoulders above the competition.”
The Topplr platform developed by Data Genomix is a data-driven digital marketing software-as-a-service (SaaS) model built specifically for political campaigns and causes. By matching voter files back to the world’s largest social media platforms, the Topplr platform empowers campaigns to deliver digital ads exclusively to registered voters. The software efficiently delivers targeted content across Facebook, Instagram, YouTube, and Google Ads. Campaigns receive real-time insights into digital ad performance and advanced analytics on video content. The Data Genomix team offers concierge political authorization assistance on Facebook and Instagram to get campaigns up and running faster, as well as client-focused marketing agency work to help scale campaigns to the next level. Data Genomix brings sophisticated digital media buying tools within reach of campaigns of all sizes.
About Crawford United Corporation. Crawford United Corporation is a growth-oriented holding company serving diverse markets. For more information, go to www.crawfordunited.com.
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Brian E. Powers, Chairman and Chief Executive Officer
CRAWFORD UNITED CORPORATION
10514 Dupont Avenue, Suite 200
Cleveland, Ohio 44108