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Creatd Announces its Intent to Purchase a Majority Stake in Influencer Talent Management Firm, WHE Agency

·5 min read

Proposed transaction consists of a combination of cash and equity in Creatd, Inc.

Company expects the transaction will be immediately accretive to earnings.

FORT LEE, N.J., June 16, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal, today announced that it has entered into a memorandum of understanding ("MOU") to acquire a 55% ownership stake in WHE Agency ("WHE"), through its wholly-owned subsidiary, Creatd Partners. WHE Agency is a talent management and public relations agency dedicated to the representation and management of family and lifestyle-focused digital creators and influencers. Bringing the WHE talent roster into the Creatd family is expected to benefit both Vocal and WHE's creator networks.

Creatd Announces its Intent to Purchase a Majority Stake in Influencer Talent Management Firm, WHE Agency
Creatd Announces its Intent to Purchase a Majority Stake in Influencer Talent Management Firm, WHE Agency

The proposed transaction, which consists of $275,000 in cash and $660,000 in stock, is expected to be immediately accretive to Creatd's earnings following its closing. The Company expects to execute definitive agreements in early third quarter 2021, subject to the completion of due diligence and other closing conditions. After closing, Creatd will begin to recognize WHE Agency's revenues in its consolidated financial statements.

Creatd CEO Jeremy Frommer commented, "This announcement marks a key moment in furthering our corporate strategy, by expanding our tools and resources for creators while securing incremental revenue streams and value creation opportunities for our businesses. Acquisitions such as the one reflected in this MOU have the effect of generating compounded revenues for both companies. We expect the definitive agreement for this transaction to be executed in July of this year and, over the next 12 months, we expect WHE Agency will contribute over $1 million in agency-related net revenues.

"Within the Vocal network, we have some great creators who, over the years, have elevated their craft and have been consistently rewarded for their creativity. Exposure to WHE's bench of talent representatives and brand relationships adds a new dimension of opportunity to the talented creators on the Vocal platform and throughout the Creatd ecosystem. WHE's roster of talent will gain access to Vocal's distribution outlets as well as capital and resources with which to leverage their personal brands for new opportunities."

Commented Tracy Willis, founding partner of the WHE Agency, "Our emphasis has always been on accelerating visibility and impact for our talent. Now, we can do that even more. We take great pride in working closely with our creator network to maximize their creative output while, at the same time, taking great care to ensure they are matched with the ideal brands. Our work represents the very best of today's influencer economy. With the added support of Creatd's cutting edge technology and existing relationships with brands in the family and lifestyle space, both Creatd and WHE are positioned for win-win collaborations."

Tracy Willis, who co-founded the WHE Agency with Kenn Henman, comes from over 15 years of experience in public relations and talent representation, including Vice President at Gushcloud Talent Agency, where she oversaw all digital creator talent. Ms. Willis went on to establish the WHE Agency, where she continues to represent and connect top digital creators with leading brands and global audiences. Following the close of the proposed transaction with Creatd, Ms. Willis will assume the role of CEO of WHE, overseeing all daily operations and directing all talent and related brand opportunities; she will report directly to Creatd's CEO, Jeremy Frommer.

Currently, the WHE Agency represents talent such as: actress and broadway singer Christy Carlson Romano; Tiffani Rose Beaston, co-creator of the Beauty & The Beastons Youtube channel; Jessica Skube, creator of the YouTube channel JesssFam; and Kyra Sivertson, creator of the OKbaby YouTube channel and @okbabyyt Instagram account.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's three main business pillars: Vocal Ventures, Creatd Partners and Recreatd. For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter

Investor Relations Contact: ir@creatd.com

About WHE Agency

WHE Agency is a leading influencer talent management and public relations firm, focusing primarily on representing and managing influencers and digital creators within the parenting, family, and lifestyle categories. For more information, visit: https://www.wheagency.com/.

Forward-Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

(PRNewsfoto/Creatd, Inc.)
(PRNewsfoto/Creatd, Inc.)
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SOURCE Creatd, Inc.