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Creatd Ventures Provides Post-Acquisition Update on its DTC Wellness Brand, Basis; Surpasses Expectations With Record Quarter Projected

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  • Basis' first full quarter under Creatd Ventures expected to accrue over $200K in sales, along with lowest CAC (customer acquisition costs) and highest LTV (lifetime value) of all portfolio brands.

  • Company additionally reports Basis' first-ever brick-and-mortar launch with placement at Erewhon Market, and signs new distribution partnership with wholesale marketplace platform Pod Foods.

NEW YORK , June 1, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Creatd Ventures, today provided an update for its direct-to-consumer (DTC) clean hydration beverage brand, Basis.

Creatd Ventures Provides Post-Acquisition Update on its DTC Wellness Brand, Basis; Surpasses Expectations With Record Quarter Projected
Creatd Ventures Provides Post-Acquisition Update on its DTC Wellness Brand, Basis; Surpasses Expectations With Record Quarter Projected

Life is dehydrating. The creators behind Basis set out to solve that problem. Basis was made to replenish electrolytes lost during the day, helping you to feel focused, energized, and relaxed.

Since Creatd Ventures' acquisition of the brand in March of this year, sales of Basis have grown to record levels, with strong sales volume demonstrated both through Basis' DTC website as well as through third-party distribution channels, including Amazon and Shopify. Additionally, Basis has begun capitalizing on Creatd Ventures' existing advantageous partnerships and wholesale distribution networks. Most recently, Basis has expanded its brick-and-mortar and online distribution, having secured a deal to join Creatd's wellness beverage brand Dune Glow Remedy in luxury grocery retailer Erewhon Market, known for its highly-curated roster of influencer-loved products. Basis has also been signed as a distribution partner with Pod Foods, a wholesale marketplace platform that connects emerging brands with a network of innovative retailers, which is already currently engaged in the distribution of Creatd Ventures' brands Camp and Dune.

Commented Thomas Punch, CEO of Creatd Ventures, "With Basis following in Dune and Camp's footsteps, joining their ranks in major retail and online distribution platforms like Erewhon and Pod Foods, we have validated our ability to leverage Creatd Ventures' proven capabilities for technology, e-commerce, and digital marketing to drive growth for our entire portfolio. As we continue to move forward with Creatd Ventures' long-term brand-acquisition strategy, we're on the hunt for similarly primed wellness brands with subscription potential that consumers can fall in love with."

While Basis leverages the proven distribution networks of Creatd Ventures' other portfolio brands, those existing brands–Dune and Camp–will similarly leverage Basis' fruitful relationships with third-party channels like Amazon and Shopify. The Company expects to further grow Dune and Camp's distribution within those widely-used platforms, perfecting the synergies  working to propel Creatd Ventures towards its most profitable quarter yet.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a company with a mission to provide economic opportunities to creators and brands by multiplying the impact of platforms, people, and technology. The Company has four main business segments, or 'pillars': Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios. Each pillar is characterized by a distinct revenue model, while operating on a shared-services structure and proprietary data collected from our multiple technology platforms. Creatd's pillars work together to create a flywheel effect, supporting our core vision of creating a viable and safe ecosystem for all stakeholders in the creator economy.

Creatd: https://creatd.com;

Creatd IR: https://investors.creatd.com;

Vocal Platform: https://vocal.media;

Investor Relations Contact: ir@creatd.com

Forward-Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

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SOURCE Creatd, Inc.