SAN FRANCISCO, CA--(Marketwire - Feb 21, 2013) - SHIFT Communications, Inc. today announced that CreditKarma.com has selected the award-winning firm as its agency of record following a competitive review process. SHIFT's consumer technology team in San Francisco will manage the account, having in-depth prior experience in the personal finance space.
As agency of record, SHIFT will be primarily responsible for broadening CreditKarma.com's mainstream consumer awareness, and aiding in the company's continued growth. The team will spearhead all communications activities including consumer and trade campaigns and media events, and will integrate with the company's in-house social media program.
"CreditKarma.com is gearing up for a big year ahead, and we're revamping our approach to PR to support the company's 2013 initiatives. SHIFT is the best agency to guide us through this process," said Greg Lull, director of marketing and communications. "SHIFT's innovative and forward-thinking approach aligns with our goals for the next few years, and we are thrilled to welcome them into our partner network."
"Our extensive background in the personal finance niche is a great foundation for our relationship with CreditKarma.com," adds Victoria Shaw, VP at SHIFT. "This, combined with the team's traditional and social PR chops, positions us for great success as we work to evolve CreditKarma.com's PR program and support its endeavors in 2013 and beyond."
CreditKarma.com provides more than 10 million consumers with free credit scores and access to free credit monitoring. Credit Karma's goal is to help members realize the everyday cost savings of having good credit by offering personalized savings recommendations for credit cards, student, auto, mortgage and home equity loans. It also provides financial education and access to free tools that empower consumers to take charge of their financial health including the free Credit Report Card and Credit Card Statics. To learn more visit www.creditkarma.com.
ABOUT SHIFT COMMUNICATIONS
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including McDonalds, AOL, H&R Block, and Salesforce.com, as well as numerous groundbreaking startups such as Appirio and Topo Athletic. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.