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Credit Union Loan Source Rebrands to Cinch Auto Finance

·2 min read

Prime Indirect Auto Finance Company Committed to Simplifying the Customer Loan Process as Auto Loan Originations Climb in 2022

ALPHARETTA, Ga., February 23, 2022--(BUSINESS WIRE)--Credit Union Loan Source, an auto finance company that originates and services auto loans, today announces the company’s rebrand to Cinch Auto Finance. The new name, logo and website reflect its increased focus on simplifying the dealer-customer financing experience during the market’s continued growth.

Founded in 2004, Cinch has originated over $10 billion in auto loans to hundreds of thousands of customers and is dedicated to providing the best service to their customers and dealer partners. Cinch works with over 1,500 franchised and independent dealers in 25 states to help their customers make car ownership dreams a reality.

Cox Automotive is predicting the US New Car market to grow 3-4% in 2022, adding an additional 1 million sales versus 2021.

"We have been fortunate to realize steady growth over the past few years, and we are taking the opportunity to reposition ourselves to better reflect our future growth potential," says Bill Moniz, President and CEO of Cinch. "Our team works hard to ensure that the loan administration process is seamless for our customers and dealers, and we think the new brand truly reflects this idea."

Cinch has also launched an engaging new website that provides customers with updated tools and resources to make paying their auto loan and managing their account easier and more convenient.

Learn more by visiting www.cinchautofinance.com.

About Cinch Auto Finance
Cinch Auto Finance’s roots trace back to 2004, when the company was founded to do business with a few Atlanta, Georgia area dealers. Almost two decades later, Cinch has grown to a major prime auto finance company with over 1,500 franchised and independent dealers spread out over their 25-state footprint. Cinch has originated over $10 billion in auto loans to hundreds of thousands of customers. Cinch’s focus is on providing the best customer service to their customers and dealer partners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220223005280/en/

Contacts

Rachel Jimenez
Trevelino/Keller
rjimenez@trevelinokeller.com
404-214-0722 ext. 113