OTTAWA, ONTARIO--(Marketwired - Nov. 21, 2013) - In a strategic move to bring the most comprehensive radio options to over 30 million Peruvian listeners, International Datacasting Corporation (IDC.TO) is pleased to announce that CRP MEDIOS Y ENTRETENIMIENTO SAC will upgrade its network across Peru using IDC's STAR Pro Audio™ Receivers. IDC's STAR system offers a technological leap forward by saving up to 60% in satellite bandwidth costs. STAR is the modern replacement for IDC's market-leading ABR professional audio system, which is still being used to deliver content to tens of thousands of transmitter sites across the world.
CRP MEDIOS Y ENTRETENIMIENTO SAC is a long-term IDC customer, and offers a wide variety of targeted music stations, as well as the ability to advertise locally in major cities. These highly popular stations enjoy a diverse audience who tune in daily for entertainment that reflects a contemporary Latin American market. CRP MEDIOS Y ENTRETENIMIENTO SAC plans to deploy IDC's STAR in a multi-phase approach that will work in tandem with the ABR platform until all systems are in place, allowing for a seamless transition.
"Yet again, IDC brings an exciting new solution to our family of stations that not only translates to savings for CRP MEDIOS Y ENTRETENIMIENTO SAC, but also enables growth. As a result of our experience with IDC, we know the technology and the quality of the equipment will give us outstanding performance," said Manual Soto, COO for CRP MEDIOS Y ENTRETENIMIENTO SAC. "With IDC, we appreciate knowing that we will always have the best technology and service available for many years to come."
The STAR Pro Audio Receivers are the latest example of IDC's 20-year commitment to engineer long lasting, highly reliable audio receiver products that support the customer's satellite distribution needs well in to the future. Its range is designed specifically for the distribution of audio programming over satellite, IP and ASI radio broadcasting networks. This efficient and reliable infrastructure supports the mission of IDC to deliver the highest broadcast quality as well as outstanding value for its customers.
"Our long-standing relationship with CRP MEDIOS Y ENTRETENIMIENTO SAC truly reflects our dedication to the advancement of the radio industry in Latin America," said Doug Lowther, President and CEO of IDC. "We are confident that the STAR solution will provide an excellent upgrade that streamlines services, while lowering costs for CRP MEDIOS Y ENTRETENIMIENTO SAC."
About International Datacasting Corporation:
International Datacasting Corporation (IDC.TO) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform, and the Digital Tattoo™ DTH Over IP Gateway. The company's products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit: www.datacast.com.
About CRP MEDIOS Y ENTRETENIMIENTO SAC :
Founded over 44 years ago, CRP MEDIOS Y ENTRETENIMIENTO SAC is a market leader in radio communications specializing in the production, operation and sales of advertising space in Peru, with nine different radio formats (AM/FM), five of which are transmitted nationwide to over 120 stations across Peru.
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